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A new report reveals the 10 hot consumer trends for 2030

Consumers project dominance of intelligent connected machines by 2030
Jordan Major

A new report by Ericsson shows that consumers expect intelligent connected machines to dominate their daily lives by 2030. The report dubbed ‘The Ericsson ConsumerLab 10 Hot Consumer Trends’ notes that 5G technology will open new opportunities for connected technology service providers.

During the survey, consumers rated about 112 connected intelligent machine concepts. The concepts ranged from human-centered to rational perspectives. 

The result overviewed ten roles consumers expect connected intelligent machines to influence by 2030. 

About 76% of the consumers see body bots or intelligent posture-supporting machine as a significant trend in 2030. On privacy issues, 75% of the respondents believe that privacy guardians will play a key role in duping surveillance cameras and block electronic spying.

Elsewhere, 78% see electronic watchdog services to be on the lookout for intruders.

Another 82% of consumers see sustainability bots taking center stage in the future. These devices will share data and warn about local rain torrents or heat blasts. 

About 75% see smart speakers alongside noise-canceling walls playing a pivotal role in the home and office spaces. Eight out of ten consumers see a revolution in the financial sector. They believe automated management systems explaining to consumers how their investments are handled. 

Another 83% of the surveyed consumers predict smart signal locators will guide users to optimal connectivity spots. Interestingly, 37% of consumers consider a trend from bots that can carry out burglaries or attack other people. Another 62% see machines taking over media in content curation.

  1. Body bots: About 76% of consumers predict there will be intelligent posture-supporting suits.
  2. Guardian angels:  On privacy issues, 75% of the respondents believe that privacy guardians will play a key role in duping surveillance cameras and block electronic spying.
  3. Community bots: By 2030, around 78% see electronic watchdog services to be on the lookout for intruders in the neighborhood.
  4. Sustainability bots: About 82% of consumers see sustainability bots taking center stage in the future. These devices will share data and warn about local rain torrents or heat blasts. 
  5. Home officers: About 75% see smart speakers alongside noise-canceling walls playing a pivotal role in the home and office spaces.
  6. Explainers: Over 8 in 10 predict a revolution in the financial sector with automated management systems explaining to consumers how their investments are handled. 
  7. Connectivity gofers: About 83% of the surveyed consumers predict smart signal locators will guide users to optimal connectivity spots.
  8. Baddie bots: Around 37% of consumers consider a trend from bots that can carry out burglaries or attack other people.
  9. Media creators: 62% of consumers see machines taking over media in content curation.
  10. Bossy bots: Around 7 in 10 consumers believe that social network AIs will understand a user’s personality and build up a circle of friends for mental and physical wellbeing.

From the respondents, seven out of ten predict that social network AIs will understand consumers’ personality and build a community of friends with similar traits. 

Opportunities for 5G technology

Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, talks about the role of the 5G network in the intelligent connected machine trend. Björn points out that:

“This points to opportunities for 5G service providers to gradually extend intelligent networks to cover a whole range of new services for their customers, and each of the machine roles we present in this report could be seen as a whole new service area. The Community Bots trend, for example, highlights the role machine intelligence could take in providing much-needed community services. The Explainers puts forward the idea that all connected devices need to be able to explain themselves to users, and Sustainability bots focus on the increased need for localized intelligent climate advice going forward.”

Notably, Ericsson one of the pioneer 5G technology providers expects the technology to be widespread by 2030. Currently, worldwide 5G connections are expected to grow 20 times to 2.7 billion by 2025.

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