London, UK, 6th June – In its latest app update, Lanistar users in Brazil now have the opportunity to buy and sell cryptocurrencies, as fintech strives towards bringing financial alternatives to the mainstream.
Lanistar, the innovative fintech startup renowned for its social media presence, announces a significant milestone in its mission to deliver a cutting-edge, fully crypto-compatible mobile finance platform. Today, Lanistar unveils a new update to its mobile payment app, enabling Brazilian users to seamlessly buy and sell cryptocurrencies directly through the application.
Lanistar’s commitment to shaping the future of finance and providing inclusive financial solutions drives its latest offering. With this update, all Lanistar app users gain access to a diverse range of cryptocurrencies, including popular options like Bitcoin and Ethereum, allowing them to effortlessly engage in buying and selling crypto within the Lanistar ecosystem.
Merton Smith, Chief Commercial Officer at Lanistar, expressed the company’s vision and motivation, stating in regards to their virtual model, that, “The plastic-free virtual cards, they give us that flexibility that we’re not simply bolted to a table like a terminal in a fixed format: we’re virtual. So wherever users go, the virtual goes too”
Regarding crypto integration, Smith stayed, “So, you know, we’re embracing crypto, and crypto is an example where there’s no- you know, it’s definite, it’s defined, it’s there. I think that we serve the underbanked, the underserved people who don’t feel like they are represented by these traditional banking institutions. And I think crypto is one of the things that people have turned to as an alternative to these systems”.
Cryptocurrency has been part of the financial landscape since the creation of Bitcoin in 2009, initially conceived as a response to the preceding financial crisis. In recent years, it has gained wider adoption, supported by influential figures like Elon Musk and endorsed by renowned brands such as Gucci and Starbucks, who accept it as a payment method. Consequently, cryptocurrencies now offer a more diverse array of in-person use cases than ever before.
Moreover, due to the inherent security provided by blockchain technology, cryptocurrencies have become increasingly appealing to individuals dissatisfied with their national banking systems. Lanistar aims to offer them an accessible alternative, making cryptocurrencies seamlessly available to all.
Jeremy Baber, CEO of Lanistar, emphasized the user-friendly design of the Lanistar crypto exchange, stating, “The layout is simple, straightforward. Some exchanges, they fill the screen with information, it’s overwhelming, and that can make new investors nervous. With Lanistar, our goal is to make something that anyone can use. Where users can just log on, tap a few buttons, and their chosen crypto is there, in their account. That’s the goal”.
The Lanistar app, along with its current crypto functionality, is currently accessible to users in Brazil. Expansion plans include the release of the app in the United Kingdom and other Latin American regions later this year. Additionally, Lanistar will introduce further features in the upcoming summer, including a comprehensive crypto exchange with send and receive capabilities, creating a complete “AnyMoney” solution.
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