The financial services company Morgan Stanley has raised its Apple (NASDAQ: AAPL) stock price target from $330 to $360 on Tuesday, June 9, keeping an ‘Overweight’ rating on the iPhone maker.
Analyst Erik Woodring noted that the initial Worldwide Developers Conference (WWDC) meeting demonstrated that Apple has made clear progress in its artificial intelligence (AI) roadmap, arguing that a monetization opportunity might be coming sooner than expected.
Elaborating on the new Apple share price target, Woodring also cautioned that any improvements are most likely to be ‘a marathon, not a sprint.’ Likewise, the analyst flagged some key constraints for the company, including limited third-party app integration, the absence of availability in the European Union (EU) and China, and a lack of advanced agentic AI workflows.
For now, Morgan Stanley expects fiscal 2027 earnings per share (EPS) of $10.30, up from the previous forecast of $10.23. As for the biggest near-term catalyst, the firm cited the upcoming June quarter results and September-quarter guidance due at the end of July. At the same time, the expected iPhone 18 and first foldable iPhone launch in mid-September, as well as the new Apple Intelligence and Siri 2.0 slated for fall 2026, could provide an additional push.
Barclays reiterates its Apple stock price target 2027
On the same day, Barclays reaffirmed its ‘Underweight’ rating on the tech leader and maintained a $253 12-month Apple share price target, likewise following the WWDC developments.
Specifically, Barclays commented on Apple’s new upgrades, such as the Apple Intelligence platform, a revamped AI-powered Siri, and software enhancements, characterizing them as evolutionary, but not transformative.
In other words, the bank remains cautious on Apple’s strategy, arguing the company continues to trail competitors in the AI race due to the absence of a clear breakthrough application and an uncertain monetization roadmap.
Despite its skepticism, Barclays acknowledged that Apple could offer a unique advantage, namely its ability to leverage customer data across devices and applications to deliver a more contextual Siri experience, as well as its privacy-focused AI strategy.
Apple stock is a buy, Maxim analysts say
On the more bullish end, Maxim has also raised its price target on Apple from $310 to $350, with a ‘Buy’ rating on the shares.
Like the previously discussed firms, Maxim was inspired by Apple’s WWDC26 speech, which it argued showcased meaningful improvements in artificial intelligence, including plans to offer consumers an enhanced version of Siri later this year.
Overall, Wall Street considers Apple a ‘Moderate Buy’ as of press time, with the average AAPL share price target for the next 12 months sitting at $324, according to TipRanks data.
The highest predictions for the same time frame go up to $400, while the lowest are set at $250.
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