Having become an unofficial bet on whether Donald Trump would win the 2024 U.S. Presidential Election, the stock of Trump Media & Technology (NASDAQ: DJT) enjoyed a strong rally starting late in the summer of that year.
The equity, however, lost most of its relevance as the billionaire’s re-entry into the White House became guaranteed, leading to an overall decline, but also multiple bets that DJT share price would enjoy a renaissance.
One such upsurge started as hype regarding President Joe Biden’s exit and President Donald Trump’s inauguration started growing, and Trump Media stock soared from the mid-November 2024 low at about $28 to a $40 2025 high just ahead of the January 20 event.
DJT stock investors lost up to 75% in less than 14 months
Despite such volatility, an investment in DJT made for the presidential inauguration would not have yielded positive results. Specifically, between January 17 last year and press time on March 13, 2026, Trump Media stock crashed 74.74%.
Similarly, had an investor purchased DJT shares just after the celebration, on Monday, January 21, 2025, they would have lost 71.57% by press time as the equity’s price dropped from $35.59 to $10.12.
Thus, had a trader put $1,000 on January 17, 2025, they would have $252.60 left on March 13, 2026, and had they done the same on January 21, they would have $284.30 remaining.
Could Trump Media’s strong pivot to crypto yield returns to DJT stock investors
Despite the setbacks and loss of relevance, Trump Media & Technology has been trying to find a new spark over the last year, primarily by attempting a stronger pivot to cryptocurrencies.
DJT stock price generated something of a buzz twice late last year. By December 19, the equity even managed to soar above $16 – its highest price since October 2025 – but failed to retain the momentum.
Indeed, after the middle-of-the-month rally, the company made headlines by announcing plans to distribute a new digital token to shareholders, though the rally this news generated was weaker and even more short-lived.
Similarly, by early March of 2026, the risks of the pivot to digital assets became increasingly apparent, as Trump Media & Technology’s cryptocurrency losses mounted to over $400 million.
Still, at press time, there is a chance that DJT stock price will enjoy another rally as Bitcoin (BTC) climbed back above $73,000 after multiple weeks under severe pressure – in fact, Trump Media & Technology shares opened nearly 2% in the green on Friday, March 13.
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