American eCommerce platform Amazon (NASDAQ: AMZN) is among the popular online shopping sites that continue to attract more users, an aspect that accelerated amid the coronavirus pandemic. The growth has resulted in the Amazon website ranking among the world’s most visited sites.
According to data acquired by Finbold, Amazon.com is the fifth most visited website globally, with 3 billion total visits as of September 2021. The website also recorded 0.7 billion unique visitors. Google.com is the world’s most visited website with 45.4 billion visitors, while the unique visits stand at 3.1 billion. YouTube.com ranks second with 14.1 billion visits, while the unique visitors stand at 1.7 billion.
Elsewhere, social media giant Facebook.com ranks third at 11.2 billion visits while the unique visits stand at 1.5 billion. Adult content platform Pornhub.com is tenth with 2.2 billion visits, recording 0.4 billion unique visits. Data on most visited websites globally is provided by Semrush.
How Amazon managed to be most visited eCommerce platform
Amazon’s ability to rank higher among most visited websites points to the platform’s growing importance in users’ daily lives. Interestingly, the website has more visitors than established social media platforms like Instagram, considering the two play diverse roles. Notably, social media platforms are mostly used for interactions and have also recorded a surge in users over the recent months due to the pandemic.
Overall, there has been a significant shift towards eCommerce platforms in the wake of the coronavirus pandemic that was characterized by lockdowns. Consequently, as an established player in the field, Amazon was bound to benefit. The visitors’ numbers potentially indicate that Amazon has managed to sustain the users amid changing consumer behavior.
Furthermore, Amazon has mostly focused on innovating its business to continue attracting more shoppers to its platform. Unlike competitors, in recent months Amazon has not reported any significant supply chain constraints, product shortages, pick-up, drive-up issues, and pressure to meet demand. With other competitors experiencing such challenges, Amazon has maintained the advantage.
Most shoppers usually look for convenience in the online shopping scene, and Amazon has possibly built on this aspect to gain more visitors. In general, Amazon has branded itself as a go to eCommerce platform enabling users to get all the items under the Amazon brand coupled with reliable shipping. Over the years, Amazon has set up a range of tools for users to track packages and quickly return or exchange ordered items, bringing simplicity and convenience to their online shopping experiences.
Additionally, Amazon has driven its user base from the company’s affiliate program’s universal uptake. The program directs users and potential shoppers to the site through referrals.
Amazon adds more employees to handle surge in visitors
The company has also exhibited preparedness in meeting a surge in users, especially during the peak season. According to our previous report, Amazon has hired 150,000 seasonal employees across the U.S. in 2021, representing a 50% growth from last year’s figure of 100,000.
The significant visits on the Amazon platform will likely keep driving the company’s revenues to new heights. Notably, In 2020, Amazon generated $297,381 per employee from a workforce of 1.29 million employees. Elsewhere, our previous report also noted that Amazon generated $837,350 in revenue per minute for Q1 2021, representing a growth of 44.04% from $582,200 recorded during the same period in 2020.
Although the eCommerce scene is highly competitive, Amazon can sustain its position if the company keeps innovating and improving user experience. The company’s approach of testing new approaches will likely contribute to having a competitive advantage.