Amazon (NASDAQ: AMZN) shares surged over 7.5% intraday on April 9, briefly touching $183.80, marking a sharp turnaround following a rough start to 2025.
Despite the spike, the stock is still down nearly 15% year-to-date, as broader market headwinds and tariff-related uncertainty continue to weigh on tech and consumer discretionary names.
Analysts cut Amazon stock targets
Amid this uncertain backdrop, analysts remain divided on Amazon’s near-term prospects. While many have slashed their price targets in response to macroeconomic headwinds, their long-term outlook remains broadly optimistic.
Mizuho has lowered its price target for Amazon from $285 to $255 while maintaining an Outperform rating. The firm remains optimistic about Amazon’s long-term cloud computing potential but highlights near-term risks stemming from newly imposed global tariffs.
Mizuho warns that it may take several quarters for enterprises to fully evaluate the economic impact, with up to 50% of cloud customers expected to reduce their fiscal 2025 budgets.
Meanwhile, Bank of America also slashed its price target on Amazon from $257 to $225, reaffirming its Buy rating.
The firm acknowledged that Amazon weathered the 2018 China tariffs relatively well, but warned that the broader and more sweeping 2025 global tariffs pose a significantly greater challenge.
While BofA believes Amazon’s vast supplier network could help absorb some of the impact, it also expects significant cost inflation within the company’s marketplace and cautions that both the tariff landscape and supply chain dynamics remain fluid.
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