Netflix (NASDAQ: NFLX) is back in the spotlight after Pivotal Research raised its price target to a Street-high $1,600, up from $1,350, while maintaining a Buy rating.
Notably, the move makes Pivotal the most bullish among major analysts and reflects growing confidence in Netflix’s long-term growth story.
Wells Fargo also joined the wave of optimism on June 20, lifting its price target from $1,222 to $1,500 and reiterating its Overweight rating. Analysts at both firms point to Netflix’s expanding monetization strategies, particularly in short-form content, sports, and advertising, as key drivers of future upside.
Diana Paluteder, market analyst at Finbold, said:
“Netflix is executing across multiple growth vectors, international expansion, advertising, and now short-form content. We believe these factors will drive upside well beyond current market expectations.”
Squid Game could boost NFLX share price short-term
Meanwhile, the upcoming season of Squid Game, set to premiere later this month is expected to provide an additional boost. The franchise has proven to be one of Netflix’s most powerful audience drivers.
Season 1 reached over 142 million households in its first 28 days and racked up 1.65 billion viewing hours, making it the platform’s most-watched launch at the time. The recent release of Season 2 in December 2024 broke further records, drawing 68 million views in its first three days and 132 million viewing hours in its opening week.
Those spikes in engagement have translated into subscriptions. In Q4 2024, Netflix added 18.9 million subscribers, the biggest quarterly gain in its history, thanks in part to the Squid Game sequel and the company’s growing focus on live events and sports.
As of Friday morning, June 20, Netflix shares were trading at $1,244.43, up 0.36% at market open.
The stock has gained steadily in recent months, supported by strong earnings, improving margins, and a growing international footprint.
