Skip to content

Apple’s iPhone market share climbs by 20% despite a decline in global smartphone sales

Apple's iPhone market share climbs by 20% despite a decline in global smartphone sales

Smartphone shipments across the globe fell by 11% year-on-year to 314 million units in Q1 of 2022, however, Apple (NYSE: AAPL) still managed to grow its share of the market. 

Currently, the company from Cupertino holds a firm second place in market share right behind its main competitor Samsung.  

According to the information shared with Finbold on May 2, Apple’s estimated global smartphone market share increased by 20% while Samsung recorded only 9.09%. Other more notable smartphone manufacturers like Xiaomi, Vivo, and Oppo recorded a loss of market share, as per data supplied by Burga.

Global smartphone market share. Source: Burga

The manufacturer’s market share comprises sales in shipment estimates issued in April 2022; data on smartphone market share is given by the technology industry analyst company Canalys.

Shortages and regulations in the smartphone market

Component shortages, price inflation, and an unstable business environment due to the war in Ukraine have all contributed to a decrease in global smartphone sales. Apple however seems to have found a winning formula managing to grow its market share despite facing the same challenges as its competition.

More challenges seem to be ahead of the company as European Union antitrust authorities charged them with abusing their dominant position by preventing access to the technology used in contactless payment that is used in iOS mobile devices

If found guilty APPL could be finned for the amount it charges users for the use of its mobile-wallet services. 

“We will continue to engage with the Commission to ensure European consumers have access to the payment option of their choice in a safe and secure environment,” Apple stated

Drivers of Apple’s economic growth

In most cases, Apple’s gain in market share is a direct result of general factors such as rising disposable income, the expansion of telecommunication infrastructure, the appearance of low-cost smartphone models, and an increase in the number of new smartphone models launched each year.

It may be argued that the devices are becoming more popular as the corporation capitalizes on its existing customer base, which is drawn to the devices by the frequent addition of new features and the overall inventive design of the gadgets.

On top of solidifying U.S. dominance, Apple saw a revival in the Chinese market largely because of low prices and the release of the iPhone 13. Whatsmore, the iPhone SE, in addition to being a vital mid-range smartphone in boosting Apple’s market dominance, is also standing out as a popular mid-range smartphone in capturing customer demand.

Whether this growth will continue will most likely depend on supply chain issues and the ability of companies to come out with less expensive models to target all niches of the market. For now, it seems as if the tech giant has found the secret sauce. 

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in 70+ cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Read Next:

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts

Disclaimer: The information on this website is for general informational and educational purposes only and does not constitute financial, legal, tax, or investment advice. This site does not make any financial promotions, and all content is strictly informational. By using this site, you agree to our full disclaimer and terms of use. For more information, please read our complete Global Disclaimer.