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AppsFlyer collaborates with Addressable to empower mobile marketers in Web3

Horizen partners with Gateway to boost leading Web3 projects

Addressable, a leading Web3 growth suite, has partnered with AppsFlyer, a mobile analytics platform, to empower shared clientele in marketing campaigns for Web3 mobile apps. 

By integrating Addressable’s innovative capabilities with AppsFlyer’s robust analytics, developers can optimize ad campaigns to drive on-chain conversions, marking a significant milestone in the industry.

Bridging on-chain conversion data

Addressable revolutionizes campaign performance by bridging on-chain conversion data – such as deposit events, exchanges, and games – with ad campaigns. 

This integration enables automatic audience optimization tailored to on-chain conversions, which is something exclusive to blockchain visibility. 

The collaboration transforms Addressable’s wallet data and insights into actionable metrics, allowing marketers to target specific audiences.

Web3 mobile apps

Traditionally, marketing focused on tracking and optimizing mobile installations and conversions, mostly neglecting on-chain data. 

As a consequence, Web3 mobile developers were forced to optimize for app installs alone, disregarding the transformative potential of on-chain conversions. 

Addressable aims for a paradigm shift by enabling campaign optimization based on On-Chain Lifetime Value (LTV), leveraging actual spend and historical data from the blockchain. 

This empowers marketers to maximize on-chain conversions, enabling targeted outreach to high-value users using reliable on-chain wallet owner data.

Ease of access

Enabling Addressable’s Web3 mobile campaign optimization is straightforward, requiring just a few clicks. 

Upon integration with Addressable via the AppsFlyer marketplace, conversion data seamlessly flows to initiate the optimization process.

An  AppsFlyer spokesperson expressed excitement about the collaboration, stating:

“We’ve witnessed a surge in mobile adoption across the Web3 industry that encompasses new data needs and capabilities. With Addressable now integrated into the AppsFlyer marketplace, web3 marketers can now benefit from quality mobile analytics provided by AppsFlyer, in addition to on-chain conversion data provided by Addressable, which is automatically used to optimize their ad campaigns.” 

AppsFlyer’s solid track record

AppsFlyer, trusted by industry giants like TikTok, Disney, and Binance, has a reputation for optimizing mobile app marketing campaigns with precise attribution, including user type and origination. 

This partnership with Addressable is a leap toward a new kind of marketing, particularly in the Web3 sphere, expanding Addressable’s reach to over 77% of Web3 mobile applications.

Clients of AppsFlyer and Addressable can now target high-quality Web3 users, driving revenue and cultivating engaged communities within mobile apps. 

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