On January 11, ATH Vodka, a renowned global spirits brand, introduced a customer loyalty application to provide users with lifestyle rewards tailored to their preferences. The ATH Rewards app is meticulously crafted and operates on the robust Tidepay platform, which is recognized for its business-to-consumer engagement solutions.
Renowned for its vodka crafted from French grain and distilled eight times, ATH (All Time High), a high-end drinks brand, undertakes forward-thinking initiatives. The company strategically adopts Web3 technology to enhance customer engagement, introducing novel avenues for rewarding loyalty and creating memorable experiences, per the latest information shared with Finbold.
ATH has chosen to employ Tidepay for the implementation of its web3 strategy. This business-to-consumer (B2C) application empowers brands to leverage emerging technology, fostering more profound consumer connections. Notably, it incorporates tokenization to sustain heightened engagement and promote positive behaviors. The application operates on the ATH token, serving as the primary mechanism for incentivization and rewards.
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White Label app features
The Tidepay application allows businesses to develop a White Label rewards app bearing their branding, granting consumers access to rewards spanning various industries. ATH patrons can utilize the app to avail themselves of many features and advantages, encompassing discounts on products such as ATH Vodka, live events, experiences, and sporting events.
James Waldie, Cofounder of ATH Vodka, said,
“When we started ATH Vodka, we wanted it to be the most premium Vodka in the world and a company at the forefront of bringing value to our customers. The ATH rewards app built by our Tidepay partners has done that. Bringing consumer engagement to the next level. Clients can purchase ATH Vodka through the app and access many more offers such as music events, holiday retreats, and Supercar event days.”
Additional advantages of the ATH Rewards app include exclusive access to music events, including the Strawberries and Cream festival, specialized supercar excursions in collaboration with Cannon Run, weekend getaways, and yacht rentals. These distinct features are accessible solely through the app.
ATH Rewards app and ATH token
The ATH Rewards app operates through the utilization of the ATH token. With each acquisition of an ATH product, customers can accumulate rewards, which are redeemable within the ATH Rewards app. Furthermore, the ATH token is accessible on the Uniswap platform.
Demonstrating a steadfast commitment to refining its Web3 strategy, ATH Vodka has allocated 10% of its revenue to repurchase and burn ATH tokens. This strategic measure aims to augment the demand for the token, bearing in mind its maximum supply of 1 billion.
Finally, as an integral aspect of this initiative, a segment of ATH Vodka’s profits will be dedicated to charitable contributions.