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BC.GAME iGaming Platform Launches a $40 Million Partnership with Leicester City Football Club

Press Releases

The iGaming platform BC.GAME has just announced a groundbreaking $40 million partnership with the renowned Leicester City Football Club. This collaboration, revealed on July 5, elevates BC.GAME to the prestigious status of “Official Principal Partner” of the club. From the 2024/25 season, BC.GAME will proudly display its branding on the front of Leicester City’s Men’s First Team and adult replica shirts, marking a significant chapter in the club’s celebrated legacy.

$BC Unveiled: Reimagining the iGaming Experience

In line with this partnership, BC.GAME is excited to launch its proprietary cryptocurrency, BC, setting a new standard in the iGaming industry. BC, designed to enrich the user experience, stands as a native token offering various incentives and practical features, aiming to create a rewarding platform for its community. As both a governance and utility token, $BC will streamline in-game purchases and provide exclusive access, among other benefits.

BC.GAME’s introduction of $BC reflects its commitment to innovation and responsiveness to community feedback. By integrating this cryptocurrency into its platform, BC.GAME aims to offer a seamless and engaging user experience. This move also highlights BC.GAME’s ongoing support for the Bitcoin Lightning Network emphasizes its dedication to the crypto industry’s advancement. The adaptation of their logo to feature ‘₿’ on jerseys signifies BC.GAME’s influential role in the crypto community.

Strategic BC.Game Initiatives

BC.GAME has laid out a strategy for propelling BC that includes community airdrops, liquidity mining, and targeted marketing campaigns, all supported by a robust tokenomics framework. These initiatives aim to build a vibrant market and ensure consistent value for users and stakeholders, thereby boosting BC’s visibility and adoption in the competitive crypto market.

A Pioneering Alliance with Leicester City Football Club

This strategic partnership with Leicester City Football Club, from August 2024 to May 2026, marks a key advancement in BC.GAME’s global branding strategy. BC.GAME will significantly boost its global visibility by featuring its logo on Leicester City’s jerseys. Leicester City, known for its 2016 Premier League win and 2021 FA Cup victory, has a rich heritage and a dedicated fan base. This partnership showcases BC.GAME’s ambition to connect with top-tier sports entities and leverage their global appeal.

This partnership promises to give Leicester City fans new ways to engage with their favorite team, bridging the gap between iGaming and professional sports. Together, BC.GAME and Leicester City aim to deliver unique experiences to their fans and users, fostering a deep connection between these two vibrant communities.

The Final Words

The partnership between BC.GAME and Leicester City Football Club mark a landmark moment set to enhance BC.GAME’s global presence and innovation in iGaming industry. The launch of $BC represents a significant stride forward, aiming to redefine user engagement and value within the iGaming niche. As this partnership unfolds, it will unlock exciting opportunities for Leicester City fans, BC.GAME users and the broader crypto community, heralding a new era of collaboration between sports and digital gaming.

Stay connected with BC.GAME:

Website: BC.Game

Twitter: @BCGameOfficial

Telegram: BCGameOfficial


Facebook: BC.GameOfficial


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