Binance, the largest cryptocurrency platform, has announced Binance PayDay, a promotional event meant to encourage crypto usage during the holiday shopping season, as reported to Finbold on Thursday, November 28.
PayDay runs from November 28 to December 12, 2024, and features $200,000 in PEPE cashback rewards.
Binance PayDay promotions
The initiative features two promotions designed to encourage crypto purchases.
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In the first promotion (also called Promotion A), available to the first 19,480 qualifying users, those who spend at least $20 during a single transaction with participating merchants can earn $10 in PEPE tokens.
On the other hand, the second promotion (also named Promotion B) targets high spenders and features a $5,200 PEPE prize pool for the top 100 users who accumulate $200 or more in purchases in any supported cryptocurrency.
Top performers can receive up to $350 worth of PEPE within 30 days.
All relevant information can be found on the Binance PayDay page, and eligible merchant transactions will be listed on the Binance Pay checkout page.
Introducing crypto to everyday shopping
Rachel Conlan, Chief Marketing Officer at Binance, emphasized the importance of making crypto payments more convenient:
“Binance PayDay is all about allowing users to experience the convenience and benefits of crypto payments during the holiday season. With cashback rewards and a wide range of participating merchants, we’re making it easier than ever for users to shop for everything from everyday essentials to luxury items while enjoying the speed, security, and cost-effectiveness of utilizing Binance Pay. This campaign showcases how crypto can enhance shopping, offering users greater value and flexibility.”
The Binance Pay solution is now supported by over 11,000 merchants worldwide and sees 28 million users each month relying on digital assets for a variety of purchases ranging from simple groceries to luxury vehicles.
By promoting crypto payments during the upcoming holiday season, Binance seeks to showcase the potential of digital assets in everyday shopping scenarios.
