Binance, the world’s leading blockchain ecosystem and digital asset infrastructure provider, has announced that stock trading on its platform has surpassed $1 billion in assets under management within 30 days of launch. The milestone is accompanied by more than $3 billion in total trading volume since the product went live on June 1, 2026.
Stocks on Binance have surpassed $1 billion in AUM.
— Binance (@binance) July 1, 2026
A milestone that reflects growing demand for seamless access to global markets through a single platform.
Thank you for being part of the journey. 🤝 pic.twitter.com/EQY9EOS8hF
Stock trading on Binance gives users access to over 7,000 US stocks and exchange-traded funds (ETFs), settled in stablecoins, directly within the Binance app alongside existing crypto holdings. Key figures since launch include average daily inflows of $42 million, with approximately 73% of users coming from emerging markets.
One in seven visitors to Binance’s stock trading page registered an account, and of those new sign-ups, nearly 90% went on to place a trade. Fractional orders averaged 35% of equity trading volume, with users able to participate from as little as $5. Approximately 71% of equity holdings were allocated to the Technology sector, with almost half of that directed toward Semiconductors.
“A billion dollars in 30 days is a sign of the demand that has been waiting decades for a door to walk through. The walls that kept most of the world out of U.S. stocks were never as solid as they looked. We built this for the hundreds of millions of people who never had a way in,” said Shunyet Jan, Head of Exchange and Trading at Binance.
73% of users from emerging markets as fractional trading drives accessible equity exposure
According to Binance Research, only around 11% of adults worldwide currently hold a brokerage account. US equities represent roughly half of global stock market capitalisation, yet foreign investors hold only around 18% of that market, and equity participation outside the United States broadly sits below 20%.
Approximately 73% of Binance stock trading users come from emerging markets, the regions traditional brokerages have historically underserved. Fractional orders averaged 35% of equity trading volume, peaking at 72% on June 10 before stabilising near 20%, reflecting demand for accessible, fractional exposure from as little as $5.
User behaviour points to deliberate investing rather than speculation. Nearly 740 of the 7,000 available stocks and ETFs have already been traded. Approximately 71% of equity holdings are allocated to the Technology sector, with 48% directed toward Semiconductors, reflecting a tilt toward AI-related themes. The Technology sector generates approximately 23 times the trading volume of other sectors.
Binance Research projects $10 billion AUM by end of 2026
Binance Research projects that AUM from stock trading on Binance could exceed $10 billion by the end of 2026, less than seven months after launch. The broader projection estimates that by 2031, crypto exchanges as a category could channel $2 trillion in incremental capital into global equity markets and bring 300 million new investors into the asset class.
The milestone follows bStocks, Binance’s tokenized 1:1 US securities product, which hit $100 million in AUM within two weeks of its own launch. Together, stock trading and bStocks form part of Binance’s broader effort to expand user access to assets beyond digital assets.
Featured image via Shutterstock.
