Blaze, a Web3 marketing automation platform powered by artificial intelligence (AI), is restructuring its infrastructure and migrating from Snowflake to Space and Time (SXT), a decentralized Web3 database powered by zero-knowledge (ZK) proofs, as reported to Finbold on February 4.
The transition will assist Blaze’ in promoting decentralization, transparency, and security both on its platform and in the Web3 space at large.
Decentralized Web3 databases
Already supplying marketing analytics and automation tools utilized by leading crypto brands such as OpenSea, Animoca Brands, and Gala, Blaze is ready to put even more resources into Web3-native solutions.
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By switching to SXT, Blaze seeks to eliminate the need for centralized databases and ensure verifiable, tamper-proof data management.
Most notably, the switch to SXT’s ZK-proof-powered database means that Blaze’s AI-driven data can remain trustless and verifiable, which will in turn boost crypto marketer confidence.
Nikhil Gautam, Head of Marketing at Blaze, described SXT as the “best in class” choice for the company:
“Moving to SXT allows us to align our platform with the decentralized ethos of the crypto community while simultaneously improving data security and trust for our customers. To build a decentralized application, your database should be decentralized, and SXT is best in class.”
In turn, Catherine Daly, Head of Marketing at Space and Time Labs, noted that the Blaze integration shows the growing demand for decentralized infrastructure in Web3:
“Blaze’s move to SXT highlights the growing demand for decentralized database infrastructure across all kinds of crypto projects. Web2 databases have no place in Web3. We’re thrilled to support Blaze in delivering a better, more secure, crypto-native experience to their users.”
As for the end user, the migration promises a smoother experience characterized by enhanced transparency, performance, and data verifiability.
