Skip to content

Bybit and Franck Muller luxury watches partner in co-branding venture

Bybit and Franck Muller luxury watches partner in co-branding venture

Cryptocurrency exchange Bybit has announced that it will be collaborating with the Swiss luxury watch manufacturer Franck Muller. 

To promote the complementary nature of Bybit’s technology and Franck Muller’s timelessly artisanal approach, the two companies have joined forces to launch joint campaigns, as per the information shared with Finbold on June 9.

Customers of both Bybit and Franck Muller will benefit from the introduction of a co-branded card that will be issued by the two firms. Customers will have the ability to pay for purchases made on the Franck Muller website using the card, and they will also get access to special discounts when the card is used at partner merchants.

An original game developed by Franck Muller will also be released, providing watch and video game fans with an exciting new way to interact with the brand. Bybit will assist in the development of a collection of non-fungible tokens (NFT) showcasing iconic figures and weaponry from the game, and the exchange will also provide weekly rewards for players who score the highest.

Bybit’s excitement for the collaboration

Ben Zhou, the co-founder, and CEO of Bybit, expressed his enthusiasm for the partnership with Franck Muller, highlighting the brand’s shared commitment to meticulous craftsmanship and timeless design.

“Through this partnership, we aim to create an unforgettable experience for our users, combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches. We’re confident that the co-branded card and the exclusive game will be highly sought after by our customers and watch enthusiasts alike. We believe this partnership is a great way for us to further expand our reach and show our appreciation for our user base of 15 million people worldwide.”

Managing Director of Franck Muller, Erol Baliyan, said: 

“This unprecedented collaboration opens up a world of possibilities, fusing the beauty of traditional craftsmanship with the limitless potential of the blockchain era.”

The intersection between the crypto and luxury watch industries has garnered significant attention in recent years, and this latest collaboration looks to be the next step as the space continues to evolve.

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in 70+ cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Read Next:

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts

Disclaimer: The information on this website is for general informational and educational purposes only and does not constitute financial, legal, tax, or investment advice. This site does not make any financial promotions, and all content is strictly informational. By using this site, you agree to our full disclaimer and terms of use. For more information, please read our complete Global Disclaimer.