Bybit EU, the European arm of cryptocurrency exchange Bybit, has been named the official partner of Ski Austria, the Austrian Ski Federation (ÖSV), according to details shared with Finbold on October 22.
The partnership links one of the world’s most successful winter sports organizations with a MiCAR-licensed digital finance company.
🏔️ Bybit EU x Ski Austria 🇦🇹
— Bybit EU (@BybitEU) October 20, 2025
We’re proud to announce our partnership as the Official Partner of @Ski_Austria_ !
Together, we unite world-class precision on the slopes with innovation in finance — celebrating performance, excellence, and speed. ⛷️⚡️#BybitEU #SkiAustria pic.twitter.com/hCXPkZXZWB
Marks the first collaboration between a national ski federation and the crypto sector
Under the agreement, Bybit EU becomes an official partner of Ski Austria for the 2025/26 FIS World Cup season, which begins on October 26. The collaboration includes branding visibility at select World Cup events in Sölden, Gurgl, Semmering, Stubai, Montafon, and Flachau, as well as joint digital and event activations throughout the season.
Christian Scherer, CEO of the Austrian Ski Federation, said:
“We are very pleased that we have been able to establish a completely new sector within winter sports. For the first time, a national association is welcoming a partner from this industry into the world of skiing. This shows how our sport connects both traditional and technology-driven sectors – a fact we are proud of and a clear sign of skiing’s power as the perfect stage for strong brand presence.”
Georg Harer, Managing Director of Bybit EU, added:
“Austria stands at the crossroads of alpine excellence and financial innovation. Partnering with Ski Austria allows us to celebrate the same values that define both great athletes and great companies: discipline, transparency, and the courage to lead change. With our MiCAR license and European base in Vienna, Bybit EU is proud to bring regulated digital finance to the heart of European sport.”
Featured image via Shutterstock.
