Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has launched Bybit Pay, a new payment platform designed to bridge traditional (TradFi) and digital finance, as detailed out to Finbold on Friday 24.
Envisioned as something more than a mere payment processor, Bybit Pay is expected to help brands forge strategic partnerships and fuel global growth, innovation, and financial inclusion.
Bybit Pay features
The Bybit Pay platform integrates fiat and cryptocurrency payments into a unified solution accessible via websites, mobile apps, or point-of-sale (PoS) systems.
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As such, Bybit Pay allows businesses to offer faster, more secure, and more cost-efficient payment options, be it for online purchases, in-store transactions, or cross-border payments.
This approach is set to help TradFi systems meet the growing demand for digital financial services more characteristic of decentralized finance (DeFi), a plan recently pushed forward by the launch of Bybit’s Copy Trading Gold&FX platform as well.
Joan Han, Sales and Marketing Director at Bybit, highlighted the transformative potential of the new payment platform, stating:
“Bybit Pay represents a shift in how we connect businesses to the digital future. It’s more than a payment platform; it’s a call to partners to innovate and redefine transactions with solutions that are efficient, accessible, and forward-thinking.”
— Joan Han, Sales and Marketing Director at Bybit
The benefits of the Bybit ecosystem
In addition, Bybit has extended an invitation to pioneering businesses, payment providers, and service platforms to join its ecosystem now comprising 60 million global users.
The ecosystem also promises scalable and adaptable payment technologies, as well as collaboration opportunities in the e-commerce, finance, and digital asset industries.
For merchants, Bybit Pay promises to deliver tools capable of ensuring increased revenue, reduced operational costs, and streamlined financial processes.
On the other hand, customers can benefit from faster payments, lower transaction fees, and the ability to choose between fiat and cryptocurrency options.
