Cryptocurrency exchange Bybit has announced a strategic partnership with Tether, the issuer of USDT stablecoin, to accelerate cryptocurrency adoption across Brazil, as per the information shared with Finbold on July 25.
The partnership features co-sponsorship of Blockchain Rio, a major Latin American blockchain conference, where new Bybit users will receive exclusive USDT bonuses.
Bybit and Tether are also in discussions with Visit Rio to integrate cryptocurrency into the city’s tourism sector, offering discounts and USDT bonuses to tourists who use digital assets for services and purchases from local businesses.
As part of its strategy, Bybit will launch a national educational program to increase crypto literacy through “Learn to Earn” campaigns that reward users for completing blockchain courses, complemented by workshops, university meetups, and seminars targeting students, developers, and entrepreneurs.
New leadership
Earlier this year, Bybit appointed Israel Buzaym as Country Manager for Brazil, expanding its local presence with tailored offerings, including Bybit Pay and the Bybit Card, designed to bridge traditional finance and digital assets.
“I’m honored to lead Bybit’s efforts in Brazil at such a transformative time,” said the newly appointed Country Manager. “Brazilians have a long history of embracing innovation. We’re already seeing strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions.”
Featured image via Shutterstock.
