It is reasonable to say that Disney (NYSE: DIS) has had a tumultuous 2023. The House of Mouse has, on the one hand, reported impressive results in its quarterly reports – with its Q4 2023 document being particularly noteworthy – but has also been at the center of various controversies and boycott campaigns.
The most recent controversy emerged from Elon Musk’s recent appearance at the New York Times DealBook Summit, during which he singled out Disney CEO Bob Iger – reinstated to the position late last year – as the ringleader of a mass advertiser exodus from X – the social media platform formerly known as Twitter.
Given the mixed performance, Finbold decided to consult ChatGPT – the flagship artificial intelligence (AI) platform of OpenAI – in its effort to figure out what the future might hold for Disney and where its shares could stand on January 1, 2024.
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ChatGPT sets Disney stock price for January 1
In its analysis of Disney, ChatGPT proved cautiously optimistic. It justified its estimate as the result of assessing factors such as the company’s overall financial health as determined by its filings, 2023 stock market performance, its area of business focus, and the growth in streaming revenue.
The AI explained that the company is likely to find itself in the range between $95 and $100 in the more pessimistic scenario but that it could go as high as between $105 and $110. ChatGPT also acknowledged that the boycott targeting Disney earlier in the year has had a tangible impact on its business but that the House of Mouse is currently showing signs of recovery.
Finally, after examining the recent feud with Elon Musk, the AI concluded that the X controversy was largely inconsequential up to the point of publication and that it mainly had some implications for public relations and expressed corporate values.
ChatGPT did assess that both cases demonstrate the challenges Disney is facing in the realm of public perception and ‘underscore the potential financial risks associated with taking public stances on controversial social and political issues.’
Disney stock price analysis
Since January 1, the company’s shares are overall up 4.06%. Disney’s recovery has been particularly pronounced in November as its stock rose 10.19% in the last 30 days to the price of $92.58 by the time of publication.
Whichever way things may pan out for Disney by New Year’s Day; it seems apparent that the entertainment giant has recently started recovering from the turmoil of 2023. While it is still significantly below its all-time high, Disney has risen significantly from the multi-year-lows it had hit in October.
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