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Coinbase Business to roll out as catalyst for ‘invisible’ crypto adoption

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U.S.-based crypto exchange Coinbase will roll out a modern financial platform, Coinbase Business, later this year, helping businesses integrate crypto and stablecoin payments into everyday operations, as announced on October 16.

It allows small-to-medium-sized businesses (SMBs) and startups to send and receive stablecoins such as Circle-issued USD Coin (USDC), manage crypto assets, and automate financial workflows through a single interface, with low fees, no chargebacks, and integrated APIs.

Businesses can also earn up to 4.1% APY on idle USDC funds and grow their capital while retaining liquidity. The platform is designed as a ‘crypto operating account,’ with multi-user access and integrations with accounting tools such as QuickBooks and Xero via CoinTracker and Crypto Tax Calculator.

Coinbase plans to integrate with e-commerce platforms. As an early rollout, the payments suite will be linked with Shopify to allow merchants and retailers to adopt USDC payments.

Embedding crypto into the existing web of commerce seems like a goal within reach, subtly and invisibly. Stablecoins are a core part of that goal.

Coinbase CEO Brian Armstrong recently tweeted:

Overview of global stablecoin landscape

The global stablecoin sector has reached a market capitalization of $316 billion as of October 17. Tether’s USDT and Circle’s USDC continue to dominate the arena with $181.54 billion and $75.68 billion in circulation, respectively.

In H1 2025, on-chain stablecoin transaction volume surpassed $8.9 trillion. According to a CoinGate report, in H1 2025, USDT dominated 24.8% of crypto transactions, while BTC was the preferred option for 23.3% and its rival USDC was 9.3%.

Data from Fireblocks’ report suggests that stablecoin payments are gaining traction, with 49% of users actively using them, 23% in pilot testing, and 18% planning adoption, while 10% remains undecided.

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