Crypto.com, a leading cryptocurrency exchange, secures the sponsorship of the first-ever major golf tournament with a multimillion-dollar native cryptocurrency purse paid in Cronos (CRO), based on the latest information shared with Finbold on Wednesday, November 27.
The upcoming Crypto.com Showdown tournament will face Rory McIlroy and Scottie Scheffler of the PGA Tour and Bryson DeChambeau and Brooks Koepka of LIV Golf in Las Vegas on December 17, 2024.
Crypto.com’s efforts to integrate crypto with sports
Kris Marzalek, the CEO of Crypto.com, announced that the move is the exchange’s latest effort at cryptocurrency transition and that they believe that sports can help fans adopt crypto:
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“Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency. This is testament to our confidence in the future of the U.S. crypto market and the power of sports to bring fans to the most licensed crypto platform in the world – Crypto.com.”
Bryan Zuriff from BZ Entertainment and Ian Orefice from EverWonder Studio, the creators of Crypto.com Showdown, praised the hallmark moment for crypto and sports:
“The spirit of the Showdown has always been to unify and innovate the game by bringing together the best to deliver true stakes for the players and excitement for fans around the world. With Crypto.com as our title sponsor and a multimillion dollar prize purse in CRO cryptocurrency, this is a transformative moment for the game of golf and a potential blueprint for the future of professional sports,” said Zuriff and Orefice. “We are thrilled to partner with Crypto.com and make history together with the Crypto.comShowdown.”
Finally, Steven Kalifowitz, the Chief Marketing Officer at Crypto.com, added:
“At Crypto.com, we look for ‘firsts.’ The first crypto company to put our name on an iconic arena, The Crypto.comArena. The first to be a global sponsor for Formula 1, UFC, and the FIFA World Cup. Now, we will be the first to host a major golf tournament with the world’s top ranked players from LIV and the PGA Tour teeing off for a world’s first purse in CRO cryptocurrency.”
Crypto.com’s Showdown is the latest in a series of sports and entertainment sponsorships for the exchange, which aims to solidify the cryptocurrency brand by partnering with iconic people, places, and events.
