On May 6, 2024, Crypto.com, one of the leading cryptocurrency exchanges, announced surpassing the 100 million worldwide user mark.
This marks a pivotal moment for the company, founded back in 2016, which has consistently been one of the leaders in the space when it comes to regulatory compliance, security, and privacy.
The achievement comes hot on the heels of Crypto.com’s latest brand film, “INEVITABLE,” under the theme of Fortune Favors the Brave. Interestingly, Crypto.com’s user base has been on a steady rise since the adrenaline-fueled Formula 1 Crypto.com Miami Grand Prix in May 2022, as per the latest information shared by the exchange with Finbold.com.
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CEO of Crypto.com, Kris Marszlek noted:
“Positioning our brand through engaging campaigns and iconic partnerships has made Crypto.com a household name.”
Marszlek added.
“But I’m most proud of the fact that we’ve surpassed the 100 million user milestone while building the most widely regulated platform in the industry by leading in global licenses and registrations. There were no shortcuts to this milestone. It was a team effort and we will keep building for the next 100 million users.”
Crypto.com continues its global presence
Interestingly, back in November 2022, the exchange hit 70 million users since then, Crypto.com has grown into one of the world’s most recognised brands by collaborating with famous people, places, and events, such as hosting the NBA and NHL Playoffs in the $700 million renamed Crypto.com Arena and the Formula 1 Crypto.com Miami Grand Prix.
The newest Fortune Favors the Brave campaign was launched on social media by Crypto.com and Eminem on Friday, April 26, and debuted on broadcast television during the Los Angeles Lakers NBA Playoff game in the Crypto.com Arena on Saturday, April 27.
