A cryptocurrency trader has turned a $120 investment into more than $205,000 after making an early bet on the BNB Chain meme coin NiuLai.
The trader purchased 19.1 million NiuLai tokens for just $120 before the token surged in value.
The wallet later sold 9.1 million tokens for approximately $25,900 while retaining 10 million tokens worth about $180,200 at the time of reporting, according to on-chain data shared by Lookonchain on August 16.
Combined realized and unrealized gains stood at roughly $205,800, representing a return of more than 822 times the initial investment.
On-chain data shows the trader entered the position when the token’s market capitalization was just $6,270.
As interest in the asset accelerated, NiuLai’s market value climbed into the tens of millions of dollars. The trader’s average selling valuation was approximately $2.82 million, highlighting the scale of the move.
The wallet still holds more than half of the original position, with unrealized gains accounting for the majority of the profit.
Why NiuLai rallied
NiuLai, which translates roughly to “Bull Comes” or “Here Comes the Ox,” is a BNB Chain meme coin inspired by a Chinese animated film of the same name.
The low-budget movie attracted little attention after its release but later went viral across Chinese social media platforms. As clips and images spread online, the film became the subject of memes, helping drive renewed interest and boosting its visibility.
The growing online buzz quickly spilled into crypto markets, where traders launched and speculated on related meme tokens.
NiuLai launched in mid-August as the film went viral online. Early buyers benefited as the token’s market capitalization surged from just a few thousand dollars to between $18 million and $20 million, supported by strong trading activity on PancakeSwap and other decentralized exchanges. Notably, the market cap peaked at $29 million before experiencing a sharp drop.
The rally highlights how viral internet trends can fuel massive meme coin gains, although such returns remain rare and highly speculative due to the sector’s extreme volatility.
