Gambling has been on a constant path of evolution towards an online and mobile-first approach since the late 90s. This has caused some of the United States’ biggest publicly traded companies and traditionally land-based gambling brands to venture into the world of online casinos and digital sports betting.
As a reviewer and guide to online casinos and no deposit bonuses, The Casino Wizard highlights five notable stocks and examines how their strategies may dictate how they perform in the next half a decade.
The Global Relevance of Online Casinos
According to a Grand View Research study, it is estimated that the global casino market generated $19.1 billion in 2024, and it is expected to almost double its size to US$38.0 billion by 2030, which translates into an annual growth of 12.2% on average.
Even though the United States has a much more restrictive legal framework than other countries like Mexico or Great Britain, the influence of online casinos in America grows by the day. The U.S. online casino market reached approximately $6.78 billion in 2024 and is expected to reach $13.07 billion by 2030, meaning a compound annual growth rate of 11.7%, which isn’t far off from global estimates and shows how relevant online gambling is becoming in America.
Publicly traded companies that manage to create and consolidate solid online gambling environments with scalable strategies, backed by federal or state-wide licenses and regulations, are expected to continue growing in the coming years.
1. MGM Resorts International (MGM)
- Current price: 36.47 USD (as of latest available trade data)
- Market position: Hybrid operator with strong digital expansion
MGM is the owner of the online gambling site BetMGM, which it operates together with the international casino and sports betting company, Entain. BetMGM is one of America’s most widespread casinos, licensed to operate across multiple states in the US.
Why it stands out from the rest
- Q3 2025 net revenue: USD 667 million, up 23% year-over-year.
- iGaming revenue increase: 21% YoY.
- Sports betting revenue increase: 36% YoY.
- Quarterly EBITDA: USD 41 million, a USD 57 million improvement.
2030 projection
MGM is an already established brand that has presented continued growth over the past decade. More states are expected to legalize gambling in the coming years, and MGM’s ability to balance land-based casino offers with one of America’s most solid online casino platforms gives it an edge that could clearly place it above other competitors by 2030.
2. DraftKings Inc. (DKNG)
- Current price: 34.59 USD
- Market position: Digital-first operator with strong online casino and sportsbook presence
DraftKings is considered one of the largest online sportsbook and casino operators in the United States. It is estimated that it controls around 34% of the sports betting market in America, making it one of the biggest licensed betting platforms in the country.
Strengths
- Fully digital business model.
- Strong mobile presence.
- Rapid user growth in newly legalized states.
2030 projection
DraftKings could become one of the decade’s defining online-casino and sportsbook companies. The company will likely continue consolidating itself in the market with its ability to control markets and quickly garner large player bases in states where it becomes regulated. Due to its branding, DraftKings is also well positioned to capture younger, mobile-native users, which gives it a competitive edge over other companies with more old-school approaches.
3. Caesars Entertainment, Inc. (CZR)
- Current price: 24.23 USD
- Market position: Established casino operator with a growing digital division
Caesars, the owner of the legendary Caesar’s Palace Vegas Strip hotel and casino, has focused on expanding its digital gambling presence over the past few years. Its digital division posted $80 million in adjusted EBITDA in Q2 2025, doubling the USD 40 million recorded in the same quarter the previous year.
Strengths
- Deep loyalty program integrated across physical and online platforms.
- Recognizable brand in both iGaming and sports betting.
- Large customer pool across U.S. markets.
2030 projection
Caesars may establish itself as one of America’s biggest online casino competitors if it continues its current evolution trend. Its database of land-based customers gives it a significant cross-marketing advantage. The company’s risk lies in having to pay large debts from past acquisitions, which may force it to expand at a lower pace than some of its direct competitors and may lead it to fall behind.
4. Las Vegas Sands Corp. (LVS)
- Current price: 67.55 USD
- Market position: Resort-centric operator with limited online activity
Las Vegas Sands remains focused almost entirely on physical casino resorts, which includes major holdings in both Macau and Singapore. The company generated around $10.3 billion in 2023 global revenue, which shows just how much of a major power it is and why it may continue to grow in the coming years – especially if it directs more resources towards online growth.
Strengths
- Dominant global footprint in luxury integrated resorts.
- Strong financial resilience backed by high-end tourism demand.
- Powerful brand recognition in premium hospitality.
2030 projection
Las Vegas Sands is a high-variance stock if looked at from an online perspective. If it decides to enter the digital casino scene, it could expand into one of the world’s largest gambling brands. Otherwise, it will continue to depend on high-end tourism and regional policies to keep thriving. If the company doesn’t ride the online casino wave, it may be left behind by its competitors as global focus continues to shift towards an online-friendly model.
5. Wynn Resorts, Limited (WYNN)
- Current price: 125.61 USD.
- Market position: Luxury resort operator with limited digital traction.
Wynn Resorts possesses some of the most prestigious casino properties in the world and remains a relevant company in the land-based casino scene. However, its online brand, WynnBET, has reduced operations in several states and has not achieved the market share held by digital-first competitors.
Strengths
- Premium brand identity.
- Strong performance in luxury tourism markets.
- High-value demographic appeal.
2030 projection
Wynn needs to up its investments in the online casino scene if it wants to stay a relevant actor in the coming years. Its reputation could attract users seeking higher-end online experiences, but the company must modernize its strategy to remain competitive. Without significant investment, its long-term position in the digital sector may remain small compared to larger online operators.
Key Factors That Will Shape These Stocks by 2030
As well as each company’s ability to invest and adapt, there are external factors that will influence how these companies are shaped and how stocks move. These are the most important elements to keep an eye out for:
- Regulatory Expansion: More states and countries adopting legal online casinos and sports betting will provide brands with more expansion opportunities.
- Platform Quality and User Experience: Players demand stability, fast payouts, mobile optimization, and strong game libraries. As platforms continue to evolve, companies must ensure that their own casinos and sportsbooks are up-to-date if they don’t want to be left behind.
- Balance Between Digital and Physical Operations: Companies with successful online divisions may outperform physical-first operators. Failure to invest in the online scene could lead to major operators being left behind and losing global appeal.
- Technology Adoption: Improvements in payment systems, fraud prevention, and real-time data handling will influence user engagement and retention. The more reliable a platform’s technologies are, the more likely more users will visit it.
- Market Demographics: Younger players increasingly prefer digital gambling over traditional casino visits, which is why solely land-based casinos may see their stock value severely affected in the future if they fail to adapt to the ever-changing gambling scene.
A Quick Glance Into the Future
Based on everything we’ve seen, it is clear that DraftKings and MGM appear to be the best positioned companies to continue growing due to their already solid investments and ability to quickly attract players in newly regulated markets; keep an eye out for Caesars, though: if it continues its current growth trend, it may also play a major role in the coming years.
On the other hand, Las Vegas Sands and Wynn Resorts may fall behind if they fail to adjust their strategies properly to consolidate a position in the online casino scene before they lose relevance.
It looks certain that companies that prioritize investing money in digital markets and aim to expand faster than their competitors will leave behind those that decide to keep their focus on a more land-based, tourism-dependent approach.
All information presented is for general informational purposes only and should not be interpreted as financial advice. Readers should conduct their own research or consult a licensed financial professional before making investment decisions.
