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Google reportedly in talks to acquire HubSpot; HUBS stock soars 8%

Google reportedly in talks to acquire HubSpot; HUBS stock soars 8%

Amidst ongoing strategic evaluations, Google parent company Alphabet, is engaged in discussions with advisors regarding a potential offer for HubSpot. 

If Alphabet decides to proceed with a formal offer, it would represent a significant event in the tech industry. HubSpot offers inbound marketing and sales software, focusing on content-driven customer attraction and retention.

Google’s potential acquisition could enhance its marketing services portfolio by integrating HubSpot’s established platforms and customer base.

Major technology companies rarely engage in such large-scale acquisitions, making this a potential development of considerable interest.

HubSpot rockets over 8% on potential acquisition

HubSpot Inc (NYSE: HUBS) experienced a significant surge in its stock value, catapulting over 8% as trading commenced on April 4, 2024. 

The catalyst behind this substantial uptick was the circulating reports suggesting that tech giant Google is currently engaging with financial advisers to explore the viability of an acquisition bid for HubSpot.

HubSpot Inc stock. Source: Google

As the trading day progressed, the immediate investor response to these rumors was overwhelmingly positive, as evidenced by the sharp 8.42% increase in HubSpot’s share price. 

This surge translated to a notable $52.74 increment, positioning the stock at an impressive trading value of $679.44.

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