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Google search volume for Bitcoin returns to 2020 levels

Google search volume for Bitcoin returns to 2020 levels

Bitcoin (BTC) price and search scores on Google Trends are fairly correlated metrics, as a growing market interest for the leading cryptocurrency can be reflected in both higher prices and more searches for ‘Bitcoin’ on Google.

In the last two years, Bitcoin has traded in a downtrend, going from as high as $69,000 in November 2021 to as low as $15,400 per BTC in November 2022. Currently, Bitcoin is trading in a consolidation range from $24,700 to $31,800, since March 2023.

Despite the year-over-year price recovery from this cycle’s lows and historical correlation within Bitcoin’s performance on Google Trends, the search score for the word ‘Bitcoin’ reached new lows on October 12, currently resembling 2020’s levels of interest.

Particularly, data retrieved by Finbold from Google’s platform shows a score of 14 for this current week. It is important to say that the week is not finished yet, so the score can increase until October 14.

However, the previous week’s scores of 16 and 15, are already as low as what was seen from October 18 to October 24 in 2020. Interestingly, the highest score of 100 was reached in 2021, from May 16 to May 22.

Google Trends scores for ‘Bitcoin’.
Google Trends scores for ‘Bitcoin’. Source: Google

As mentioned above, BTC price and Google Trends’ scores usually follow the same direction. Nevertheless, divergences often suggest a trend reversal for one of the two metrics.

In 2020, Bitcoin’s price was trading in an uptrend, while Google’s scores were reaching lower levels. This divergence sparked the last 4-year cycle bull market, with a new correlation among both indicators that lasted until March 2021.

BTC 1-week price chart.
BTC 1-week price chart. Source: TradingView

Interestingly, the following divergence occurred at BTC’s all-time high in November 2021, with a shy 36 score on Google Trends. This bearish divergence drove prices downwards, again registering a new correlation with interest in ‘Bitcoin’ searches continuously dropping until the time of publication.

In this context, it is possible that the cryptocurrency market is experiencing another divergence of low interest, but a slightly growing uptrend for BTC perceived value, although yet mostly consolidating.

There is still no consensus on Bitcoin’s next moves. Some technical analysts point towards building momentum for BTC according to the 4-hour RSI, while macro strategists believe Bitcoin may lead a great reset following other commodities.

Additionally, just two months ago Finbold reported a surge for the term ‘buy Bitcoin’ on Google Trends, evidencing a growing demand for this specific action, which could also boost demand for BTC in the spot market.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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