You could make a strong argument that the crypto space is vastly overcrowded. With barriers to entry being lower than in practically any market, hundreds, if not thousands, of new projects are launched each day—and if we are being honest, the majority of them are hot air.
Every legitimate Web3 project with real potential has to overcome and outcompete at least dozens of copycat tokens and half-baked ideas, all of which are fighting for the same eyeballs. Your amazing blockchain solution? It might be revolutionary, but if nobody knows about it, how can it really make an impact?
This is precisely why many of the most successful crypto projects partner with specialized PR agencies who know the landscape inside and out.
What Does a Crypto Marketing Agency Actually Do?
Crypto PR agencies act as specialized communication partners that help you deliver your message to potential users, investors, and community members. A big part of that role is to break down communication barriers by finding easy-to-translate technical blockchain projects in ways that will enable your audience to see the value you provide.
Unlike more general PR firms, crypto-specific firms have deep knowledge of tech, tokenomics, and the unique culture of the crypto space – which is a huge advantage considering how different the Web3 world can be to other, more traditional industries. Here’s what good crypto PR agencies typically handle:
- Media Relations with a Crypto Focus: Top-rated PR agencies maintain relationships with crypto-specific publications like CoinDesk and Cointelegraph, and they also help position your story for mainstream tech and business outlets when appropriate.
- Community Building: They help you develop strategies to grow and engage your community across platforms like Discord, Telegram, and Twitter/X, where crypto conversations happen.
- Investor Relations: They can help connect projects with potential investors and create communication materials that speak to what VCs and angel investors in the space care about.
- Content Creation: From technical whitepapers and educational content to engaging social media posts that explain complex concepts simply.
- Event Planning and Representation: They can coordinate your presence at major industry conferences and organize AMAs, Twitter Spaces, and other community events.
The value these firms bring goes beyond just more visibility for your project. The right partner can help you shape how your audience perceives your brand and target user base, attract top talent, build credibility with investors, and create momentum in a space where community sentiment often drives adoption.
MarketAcross
If industry experience is important to you (and it absolutely should be), MarketAcross stands out from the pack as a veteran of the crypto space. Founded in 2014, when Bitcoin was still a niche and ambiguous internet term, they’ve witnessed many market cycles, trends, and shifts in the ecosystem.
One thing that really sets MarketAcross apart in their field is their approach to brand building. They don’t just blast press releases out into the void—they build comprehensive and compelling narratives around projects through strategic content placement, thoughtful SEO, and carefully built media relationships.
And if you’re wondering if they can deliver results, just look at some of the brands they have worked with. From Binance and Tron to Tezos and Solana, MarketAcross has built an impressive resume of happy clients.
MarketAcross shines in the events space, too. They can connect you with speaking opportunities at major conferences, set up crucial networking meetings with potential partners, and even help you set up and run your own branded events, too. All of these wide-ranging services make MarketAcross a trustworthy one-stop PR shop for your crypto marketing needs.
Lunar Strategy
Founded in 2019, Lunar Strategy is a Web3 native PR firm with a comprehensive approach. They provide a “360-degree” methodology that addresses multiple marketing channels simultaneously—from community building to paid ads to PR.
Lunar Strategy has carved itself out a reputation for working closely with projects at different growth stages—whether that be businesses preparing for a token launch or trying to breathe new life into an established protocol. Their team particularly excels with NFT projects and DeFi platforms, helping translate complex value into clear messaging that even the layman can understand.
They also provide GTM (go-to-market) strategy development, which can be particularly useful for early-stage startups and newer projects. They map rollout plans in which community building, technical announcements, and market positioning all work in harmony toward growth goals.
Serotonin
Serotonin stands out as a hybrid in the space, offering companies access to a marketing and product studio uniquely positioned to help projects find success and growth in both Web3 native circles and more traditional spaces.
Their dual focus gives them particular strength in helping established Web2 brands make authentic entries into the blockchain world—a transition many companies struggle to execute credibly.
One thing the Serotonin team excels at is crafting brand identities that feel authentic to both crypto natives and mainstream audiences. Rather than slapping blockchain buzzwords onto existing brands, they help companies find genuine connections between their core values and Web3 opportunities. This thoughtful approach helps prevent those awkward moments when established companies enter the space when it is clear that they aren’t fluent in the language of the blockchain world.
On the media front, Serotonin has built solid relationships with crypto-specific outlets and mainstream publications, helping its clients reach beyond the usual echo chamber. Their podcast placement strategy is firm, getting founders and team members into conversations that could spark interest amongst their target user base.
Surge Socials
Surge Socials takes a different approach, cutting through much of the PR complexity with a refreshingly straightforward approach: they get your crypto project featured where it actually matters. Instead of spreading themselves thin across dozens of services, they have decided to specialize in securing strategic media placement.
What immediately stands out about Surge is its flexible engagement model. With Surge Socials, you won’t find rigid annual contracts or one-size-fits-all packages—instead, you get a flexible engagement model that allows you to set your own budget and work without a binding commitment period. This approach is particularly valuable for early-stage projects watching their runway or those wanting to test before investing heavily.
Their three-tier media approach gives you much more control over your visibility strategy. The Traditional Tier 1 Media package connects you with mainstream business publications like Forbes and Business Insider, which are essential for building institutional credibility and reaching potential investors outside the crypto bubble.
The Blockchain Tier 1 Media option focuses on securing placements in crypto-native publications that speak directly to the Web3 community where early adopters gather. Their YouTube Tier 1 Influencer package taps into their network of 50+ content creators who can explain your project’s value proposition through engaging video content—often the preferred format for explaining complex crypto concepts.
How to Choose the Right Crypto PR Agency
Finding the right PR partner for your crypto project isn’t just about budget or reputation—it’s about alignment. You need to start by being very specific about your goals. Are you trying to raise broader awareness, raise capital through investors, go on a recruitment drive, or simply build your community?
While each of these services will help you move towards any of these goals, some may have the edge over others. One of the most important things to do is to evaluate the agency’s blockchain expertise—can they explain your technology accurately? Do they understand the differences between the various blockchain ecosystems? There is a big difference between a PR agency that walks the walk and just talks it.
Remember, these professionals will ultimately be the ones who help you find and establish your voice in the market, so make sure their communication style resonates with your project’s values and tone.
