Have you heard of the #AlixEarleEffect? TikTok is abuzz with Alix Earle, the rapidly rising beauty influencer star and social media personality. She has quickly become one of the most influential young content creators, already earning titles like TikTok’s “it girl” and “hot best friend.” This article aims to discover Alix Earle’s net worth and reveal her most significant sources of income.
Who is Alix Earle?
Earle has established a dedicated and quickly growing following owing to her unfiltered demeanor and honest, down-to-earth persona. Initially gaining popularity with her GRWM vlogs, today she is primarily known for her podcast, Hot Mess with Alix Earle, which temporarily replaced The Joe Rogan Experience at the top spot on Spotify’s podcast chart.
Despite being only 23, she has secured deals and collaborations with world-renowned brands, such as Selena Gomez’s Rare Beauty. Because she instilled a feeling of trust in her audience, the products used in her skincare and makeup routine videos, such as Maybelline’s Fit Me Concealer and Drunk Elephant’s Bronzing Drops regularly sell out, sometimes within minutes. She also makes shopping hauls and “day in the life” videos.
Alix Earle’s net worth
As of 2024, according to various online sources, Alix Earle’s net worth is estimated between $2 million and $6 million. In 2023, Elle estimated Alix Earle’s net worth between $1 million and $2 million.
Alix Earle’s career
Earle posted her first TikTok video in February 2020 as a university freshman. The video featured her and her friends wearing outfits made of trash bags. In stark contrast to her current “messy” character, Earle initially strived towards an idealized persona.
Her career started taking off in 2022 when she faced a bout of acne. She had to do a sponsored video on TikTok despite the condition. Initially, she refused but then decided to use it as a platform to help others in similar situations. The video received positive feedback, which convinced Alix Earle to continue in the same direction, producing GRWM content and discussing her daily life. By the end of the year, she gained two million new followers on TikTok.
How much does Alix Earle make per sponsorship?
In 2023, she was one of the two first content partners of The Unwell Network by Alexandra Cooper. The talent network produces her podcast, Hot Mess with Alix Earle.
In the same year, Forbes included her on the “30 Under 30” list for 2023.
In June 2024, she appeared in The Kid Laroi’s music video for the single Girls.
Recommended video: The Kid LAROI – GIRLS (Official Video)
Alix Earle’s unconventional charm
The TikTok star is a perfect match for conventional beauty standards. After all, she is “slim, pretty, and blonde.” However, her “unreachable” standards are not the reason she is popular, but quite the opposite.
Alix Earle is approachable, comparable, and profoundly relatable.
Instead of staking her image on “uniqueness,” Earle plays the “honest” card, showing her messy bedroom and admitting that she practically does what we all do but don’t admit.
She frequently shows that she is not just biologically gifted with good looks and clean skin, instead revealing unfiltered photographs and doing videos where she experiences acne-induced breakdowns. Furthermore, the influencer openly talked about her breast implants and unrealistic beauty expectations with her audience.
Additionally, she shares her relationship, family problems, and other issues that she has in common with the rest of her Gen Z fans. The transparency and trust she establishes with her community of followers remains the driving force behind the “Alix Earle” effect.
Alix Earle’s personal life
Alix Ashley Earle was born in Monmouth County, New Jersey, on December 16, 2000. Her father is Thomas “TJ” Earle, a construction businessman; her mother is Alisa Maniaci, who is partly Italian.
In 2008, media reported that her father was having an affair with Ashley Alexandra Dupre, an escort involved in a political sex scandal with Elliot Spitzer, the then-governor of New York. Alix’s parents divorced in 2013, and her father married Dupre in the same year.
Earle graduated from Red Bank Catholic High School in Red Bank, New Jersey. She earned a Bachelor of Business Administration from the University of Miami in May 2023.
In December 2022, she began dating baseball player Tyler Wade but ended the relationship after three months. In November 2023, she confirmed she was in a relationship with Braxton Berrios, a football player with the Miami Dolphins.
The bottom line
Various sources estimate that Alix Earle’s net worth is between $2 million and $6 million as of 2024. However, the TikTok star’s surging popularity has yet to slow down, and the figures are likely to go even higher.
Disclaimer:Â The featured image in this guide is for illustrative purposes only and may not accurately reflect the true likeness of the individuals depicted.
FAQs about Alix Earle net worth
What is Alix Earle's net worth?
Alix Earle’s net worth is approximately between $2 million and $6 million as of 2024.
Why is Alix Earle famous?
Alix Earle has become popular due to her attractive looks, down-to-earth attitude, and honesty about her personal life. She has been called TikTok’s “it girl” and “new hot best friend.”
How much does Alix Earle make?
According to FOX News, Alix Earle makes between $40,000 and $70,000 for each brand-sponsored video.
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