Summary: UFC is not a publicly traded company, so you cannot buy UFC stock directly. However, you can invest in it indirectly by buying shares in its parent company, Endeavor. To do so, investors can register at a reputable online stock trading platform, such as eToro.
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About UFC
The Ultimate Fighting Championship (UFC) is a mixed martial arts (MMA) promotion company and organization. UFC has been largely responsible for the popularization of mixed martial arts in the past three decades, bringing the sport into the mainstream and creating a profitable franchise out of it.
UFC IPO
Since 2016, UFC has been owned by Endeavor, an American holding company that also represents the NFL and NHL. Endeavor is a publicly traded company listed on the New York Stock Exchange under the ticker EDR. Thus, you can only invest in UFC indirectly, that is, by buying shares in Endeavor, its parent company.
Note
How to buy UFC stock: Step-by-step
To invest in UFC, you can take the following steps:
Step 1: Choose the right broker
To buy EDR stock and invest in UFC indirectly, you need a brokerage account. There are many brokers out there, but you should prioritize licensed platforms with a good reputation, positive user reviews, and a user-friendly interface. In addition, consider factors such as:
- Fees;
- Platform accessibility;
- Customer support;
- Trading tool availability;
- Order types;
- Etc.
Our go-to broker is eToro, a fully licensed brokerage with over 30 million investors from all over the world engaging in trading, selling, and trading all sorts of assets. In addition, it offers a host of useful features, such as:
- Commission-free stock trading;
- 2,000+ stocks from 17 exchanges;
- Fractional shares;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.
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Copy top-performing traders in real time, automatically.
-
Regulated by financial authorities including FCA and FINRA.
Step 2: Open and fund a brokerage account
The next step after finding a broker is to open an account. The registration should be straightforward: you will have to provide the broker with some personal information and go through their know-your-customer (KYC) process.
Sometimes, you have to wait a day or two for the account to be approved. Once you’re registered, though, you can fund the account since you’ll need to have some funds available before you can buy EDR stock. Usually, you can fund your account by:
- Transferring money to it from your bank account;
- Using a wire;
- Using third-party payment systems like PayPal;
- Transferring money from another account;
- Etc.
Step 3: Placing an order
When you add some funds to your account, you can start buying EDR stock. To do so, simply:
- Log in to your broker account;
- Look up the ticker symbol (EDR) or just type in the company name (Endeavor Group Holdings Inc.);
- Enter the number of shares you would like to buy;
- Review your order again to make sure everything is as it should be;
- Submit your order for execution.
EDR stock price today
Investing in UFC — Things to consider
Before we wrap up, we must address the elephant in the room: the upcoming merger of WWE and UFC that has created a lot of buzz in the investment community. The new company, which will be publicly traded under the ticker TKO, is expected to be a major player in the sports entertainment industry. And rightfully so. After all, WWE alone has a market cap of almost $10 billion as of August 2023, and UFC has been seeing record revenues as well.
Naturally, one of the main advantages of investing in both UFC and WWE right now is their growth potential. The post-merger revenue is expected to be more than $21 billion. If the predictions are true, the new TKO stock is going to be one of the more solid choices in the sports industry. Moreover, since UFC and WWE have different audiences and revenue streams, the new company will have a rather diverse portfolio, which could help to reduce investment risk.
Potential drawbacks
However, there are also some potential drawbacks to consider. For example, there is the potential for conflict between the two brands. UFC appeals to a specific audience of fans who prefer grittier, more violent fights. On the other hand, WWE is mostly known for its scripted storylines, unrealistic characters, and over-the-top showmanship. It is hard to tell how the merger is going to affect both brands, so caution is more than justified.
Another potential drawback is the high valuation of the new company. The deal values the leading professional wrestling company at $9.3 billion, a number considered overblown by some investors. If they are right and the company fails to meet expectations, investors could see their shares plummet.
Note
Pros and cons of investing in UFC
Pros
- UFC is a popular multi-billion franchise, and it’s still growing;
- UFC generates revenue from a variety of sources that go beyond live events. Those include pay-per-view broadcasts, merchandise sales, and sponsorships;
- It can be a passion project for investors interested in the sport.
Cons
- If some events get canceled for whatever reason, the profits might go down;
- The sports industry is competitive;
- Although promising, the WWE merger might backfire.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to buy UFC stock
Is the UFC publicly traded?
UFC does not have its own ticker symbol, but its parent company, Endeavor, is a publicly-traded company.
How can I buy UFC stock?
You can invest in UFC indirectly by buying its parent company’s stock (NYSE: EDR) through a regulated and reputable broker such as eToro.
Is buying UFC stock a good investment?
UFC stock might be a good investment, but all investments come with potential risks. It is important that you do your own research and, if possible, consult with a professional financial advisor before making any investment decisions.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.
-
Copy top-performing traders in real time, automatically.
-
Regulated by financial authorities including FCA and FINRA.
