How to Buy Flutter Entertainment Shares in the UK? | Invest in FLTR

Summary: Flutter Entertainment is a multinational sports betting and gambling company with brands such as Sportsbet, Betfair, and PokerStars under its wing. This gambling giant’s reach earns it a spot in the FTSE 100 Index, which makes it an appealing investment choice for many traders looking to invest directly in Flutter or any of its subsidiaries indirectly, In this guide, we’ll explain how to buy Flutter Entertainment shares in the UK safely and efficiently on online investment platforms such as eToro.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

What is Flutter Entertainment?

Flutter Entertainment owns and operates a wide range of online gambling and gaming platforms, offering players a chance to try their luck at casinos, poker, bingo, and other kinds of games.

In addition to Betfair and Paddy Power, some of the more popular brands under Flutter Entertainment include Sky Betting & Gaming, FanDuel, and Fox Bet.

Flutter Entertainment is listed on the London Stock Exchange (LSE: FLTR), and as it is one of the largest online gambling companies in the world, investing in it gives traders a lot of exposure to the gambling market and many of the company’s subsidiaries.

How to buy Flutter Entertainment shares? Step-by-step process

If investing in Flutter Entertainment seems like an appealing course of action, you can start by following these six steps:

Step 1: Choose a broker

To invest in Flutter Entertainment, you’ll need to make an account on a reliable investment platform. Some platforms cater to day traders, making frequent buying and selling easier, while others accommodate passive investors who approach investing as a long-term project. 

Before investing, do some research to figure out what kind of investor you are and, thus, what kind of platform suits your approach. You can start by considering factors such as:

• Broker reputation: Prioritize brokers with a long-standing reputation and lots of positive user reviews. If needed, seek recommendations from experienced traders;
• Fees: Look for platforms known for lower fees, such as eToro, which offers commission-free stock and exchange-traded fund (ETF) trading. However, ensure that low fees don’t come at the expense of other important platform features on this list;
• Account types: See whether the broker offers individual, joint, retirement, or specialty accounts, and choose one that provides the account type that will help you meet your investment goals;
• Security: Prioritizing platforms regulated by bodies like the Financial Conduct Authority (FCA) or Financial Industry Regulatory Authority (FINRA);
• Customer support: Prompt and helpful customer service is invaluable, especially for newbie traders;
• Availability of trading tools: As you gain more experience, additional trading tools will become important. But, if you are new to investing, stick to platforms that offer accessible stock trading to avoid burnout;
• Market data accessibility: Comprehensive market data is at the heart of productive decision-making, so choose a platform that provides users with easy access to relevant market data;
• Fractional stock trading: Fractional stock trading lets traders buy a portion of a share rather than the number of full shares, which can provide you with a lot of flexibility when it comes to investment amounts;
• Additional services: Some platforms offer additional services that may help your investment strategy grow. Those include research reports, copy trading, educational materials, etc.

To buy shares in Flutter Entertainment, consider these two brokers:

 1. eToro

• Commission-free stock trading;
• 2,000+ stocks from 17 different exchanges;
• Fractional shares;
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• No account minimums;
• Social trading.

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

2. Interactive Brokers (IBKR)

• Commission-free stock trading;
• Global stock-trading on 90+ market centers;
• Fractional shares;
• No minimum deposits;
• Additional income on fully paid shares;
• Lowest financing rates for margin accounts.

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Step 2: Fund your account

If you have found a broker and successfully registered an account, it is time to deposit some funds. 

Nowadays, most brokers allow users to link their bank accounts directly to their trading account, but in some cases, you will have to use third-party payment services, especially if you want to use a prepaid card.

Step 3: Research the Company 

Flutter Entertainment is a gambling industry colossus, so doing some in-depth research on it should not present a problem. In fact, most of the relevant developments should be covered by mainstream media outlets. 

Also, keep in mind that doing research on Flutter Entertainment is important, even if you are trying to invest in some of its daughter companies indirectly. 

The parent company generates a lot of income through its various revenue streams, so its success at large will have a more significant impact on the performance of your shares than the success of one of its subsidiaries would, even if you are interested in that subsidiary the most.

You can start by reviewing the essentials, that is, the company’s annual reports. They are all available on the company’s results and reports page, so reading them regularly will give you more insight into the company’s market performance.

Step 4: Decide how much you want to invest

If you are ready to invest in Flutter Entertainment stocks, it’s time to consider how much you’d like to invest.

How much you should invest will depend on several factors, such as your current financial situation and investment goals, risk tolerance, and time frame. 

First, evaluate your income. Then, see if you have any unpaid debts and expenses that must be taken care of before you can invest. 

Next, consider your investment goals. Trying to save some money to buy a new car is not the same as planning for retirement, so your investing strategy and available investment capital are going to be vastly different depending on what you are trying to achieve.

Further, the amount you can invest will also depend on the stock price itself. If the price is steep, you can invest in fractional shares, which allow investors to get exposure to the market even with smaller capital. 

To calculate the average price of your investments, use Finbold’s stock average calculator.

Step 5: Place your order and buy Flutter Entertainment shares

When you are ready to make your first investment, you can place your order. If you have chosen eToro, simply:

• Log into your eToro account;
• Use the search bar to look for the Flutter Entertainment ticker (FLTR.L);
• Specify how many shares you wish to buy.

You will have a few options available:

• Market order, which instructs the broker to purchase the stock at its current market price (if it is available);
• Limit order, which instructs the broker to purchase the stock when its price hits a pre-defined price range;
• Options contracts, which are financial derivatives that allow the trader to buy or sell an underlying asset at a pre-determined price and at a specific period of time.

Step 6: Monitor your investment

If you have purchased your shares, you must actively monitor and manage them, meaning you must stay informed about all factors that could potentially impact stock prices. In short, consider:

• Company performance: Keep track of the company’s financial reports and analyze key metrics such as profit margins and market share;
• Industry trends: Keep in touch with the digital gambling industry and its trends to understand consumer preferences and regulatory developments that will help you evaluate the company’s position;
• News: Read about relevant news and events that could impact the gambling industry, such as mergers or acquisitions, regulatory changes, or economic factors;
• Your portfolio: Review your investment portfolio to make sure it allows for your investment goals and rebalance it when needed to maintain the desired risk-return profile.

Flutter Entertainment share price

Common mistakes to avoid when investing

Investing can become complicated as you move on to more advanced investment strategies, so it’s important to be aware of some common mistakes that people often make when they enter the market. The usual mistakes include:

• Lack of research: Going into trading blindly will only result in losses. To avoid losing all your capital, do some research on the market and the company you are investing in, as well as the investing process in general;
• Investing before you are ready: All good investments are made when the timing is right. Understanding when to sell and when to buy a certain share could be tricky, so consider hiring professional help or seeking advice from trading veterans;
• Buying penny stocks: Penny stocks go for less than £1, but they often have no liquidity and can be rather volatile;
• Letting emotions dictate investments: Don’t base your investment decisions on your feelings about the market but on data and market trends.

Pros and cons of investing in Flutter Entertainment

Pros

• The online gambling industry has grown exponentially in the past ten years;
• The company has a global presence;
• Exposure to a large number of online gambling and gaming platforms.

Cons

• Flutter Entertainment stocks are currently overvalued;
• The gambling landscape is highly competitive;
• The nature of the industry might raise ethical considerations.

Conclusion

Flutter Entertainment is a multinational online gambling and gaming giant with many subsidiary companies, so investing in it might be a good idea if you want to gain exposure to the gambling industry but do not wish to put your hopes in the performance of a single platform.

Your ultimate decisions about whether to invest or not will, however, depend on a number of factors, such as the current state of the online gambling market and the company’s performance within it, as well as consumer preferences and investor sentiment. Before investing your capital, be sure you do enough research and consider hiring professional assistance if you are feeling lost.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about Flutter Entertainment

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD