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How to Buy Nintendo Stock | Invest in NTDOY

how to buy Nintendo stock

Summary: Nintendo is the champion of the handheld arena and one of the veterans of the video game industry as a whole, with IPs such as Mario, Zelda, and Pokémon crowning its portfolio. Thus, it is not surprising that this Japanese gaming giant has been attracting a growing number of investors in the past few years. To buy Nintendo stock and gain exposure to the ever-growing gaming industry, investors can make an account on an online stock trading platform such as eToro.

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About Nintendo

Nintendo homepage. Source: Nintendo.com

Nintendo is a Japanese multinational video game company with a long history and one of the most beloved portfolios in the industry. The company was founded back in 1889 as a playing card company, transitioning into the video game sphere in the late 1970s and early 1980s, eventually becoming a major player in the industry thanks to its signature franchises such as Mario, Animal Crossing, Metroid, and Zelda, to name a few. 

How to buy Nintendo stock: Step-by-step 

Nintendo stock is listed on the Tokyo and Osaka Stock Exchange under the symbol 7974, but American investors can purchase Nintendo stock over-the-counter (OTC) under two ticker symbols: NTDOY and NTDOF. The former represents about ¼ of the 7974 stock and is much higher in volume, while the latter corresponds 1:1 to the 7974 stock.

To buy Nintendo stock and capitalize on the growth of the gaming industry, you can follow three simple steps:

Step 1: Choose the right broker

To invest in Nintendo, you will first need a reliable broker. There are many online brokerages to choose from, so you will have to do some research to find one that appeals to you. To make your decision-making easier, consider factors such as:

  • Fees;
  • User-friendliness;
  • Available markets;
  • Research tools.

Our go-to broker for all sorts of video game stocks is eToro. It is a fully authorized brokerage with over 30 million investors engaged in exchanging, selling, and trading of stocks as well as various other assets. Moreover, the broker comes with additional features such as:

  • Commission-free stock trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.

  • Copy top-performing traders in real time, automatically.

  • Regulated by financial authorities including FCA and FINRA.

2.8 Million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available.

Step 2: Open and fund a brokerage account

Once you’ve settled for a broker, you can open an account. Account opening generally involves providing your personal and banking information and depositing some funds that you can use to buy stocks. 

To fund your account, you can usually:

  • Transfer money to it from your bank account;
  • Use a wire;
  • Use third-party payment systems like PayPal;
  • Transfer money from another account;
  • Etc.

Keep in mind that some brokers, like eToro, offer 0% commission trading and no account minimums, while others do not. 

Step 3: Placing an order

Finally, you can place an order and buy Nintendo stock. To do that, simply:

  1. Log in to your broker account;
  2. Look up the ticker symbol (NTDOY) or just type in the company name;
  3. Enter the number of shares you would like to buy;
  4. Review your order one last time to make sure all information is correct;
  5. Submit your order for execution. 

Depending on your broker, you will have different order options, the two most common ones being:

  • Market order, which lets you buy the stock at the current market price. It’s the fastest way to purchase shares, but it often means you will have to pay more than you wanted to if the stock price is up;
  • Limit order, which lets you set a specific price at which to buy the stock. Once that happens, the broker will add the stock to your portfolio automatically. This is good if you want to practice controlled spending, but the problem is that the stock might take a lot of time to hit your desired price. In fact, it might never do that.

Nintendo stock price today

Investing in Nintendo — Things to consider

The primary advantage Nintendo has over some other gaming companies is the enduring appeal of a lot of its franchises, such as Mario and Pokémon, which have been enjoying a cult status for several decades now. However, the company’s performance also depends on its hardware.

If we take a look at Nintendo’s history, it becomes clear that its stock did best following some technological innovations on the company’s part. The Wii console, for example, sold 600,000 units in the first week and helped the company make more than $5 billion annually during its cycle. However, the poor performance of the following Wii U console had a completely opposite effect. It is thus not a surprise that the dominance of the Nintendo Switch as one of the most selling consoles of all time put Nintendo back at the top.

What is the point of the hardware discussion? Well, the Switch is six years old and has been underpowered for a long time, but there seems to be no new hardware on the horizon. This results in a lot of uncertainty among investors. What if the new Nintendo console suffers the same fate as the Wii U? Should that happen, the company’s stock might very well go down.

The positives

Still, if the impending launch of the next-generation Switch or other consoles is successful and aided by a new lineup of games, the Nintendo stock will be a solid buy. Nintendo’s latest installment in the Zelda series, Tears of the Kingdom, sold 10 million copies within the first three days, becoming the fastest-selling game of all time. So, to keep the momentum going, Nintendo only has to follow in the tracks they left with the Switch. How successful they are going to be remains to be seen.

At present, Nintendo has a market capitalization of 8.02 trillion JPY, or around $55 billion, of which $15 billion comes in cash, securities, and investments. More importantly, the company is debt-free as of the most recent quarter, which is a big plus. 

A potential minus, though, is the company’s opaqueness and often anti-consumer behavior that leads to unnecessary copyright strikes, disdain for emulation, cracking down on fan-organized tournaments, etc. Since the performance of a gaming company largely depends on user sentiment, Nintendo stock might go down if they push the fanbase too hard.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Nintendo stock

How to buy Nintendo stock?

Nintendo is traded on the Tokyo and Osaka Stock Exchange with the symbol 7974. American investors have the option to buy Nintendo stock through over-the-counter (OTC) trading using the ticker symbols NTDOY and NTDOF. To buy NTDOY stock, you can register an online brokerage such as eToro.

Can I buy Nintendo stock if I am not in Japan?

Yes, international investors can buy Nintendo stock on brokerage platforms such as eToro.

What is the difference between NTDOY and NTDOF?

NTDOY represents approximately a quarter of the value of the 7974 stock. On the other hand, NTDOF corresponds 1:1 to the 7974 stock.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.

  • Copy top-performing traders in real time, automatically.

  • Regulated by financial authorities including FCA and FINRA.

2.8 Million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available.

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