Summary: With its PlayStation consoles, terrific electronics such as cameras, and a solid presence in the entertainment industry, Sony is an alluring investment option for those looking to invest in a blue-chip company with a diverse portfolio. To invest in Sony, readers can register a trading account at an online stock broker such as eToro.
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About Sony

Sonyis a multinational tech conglomerate from Japan, mostly known for its electronics and entertainment products. The company has been at the forefront of its respective industry for decades now, thanks to its revolutionary products, such as Walkman and PlayStation gaming consoles, as well as its recognizable labels, such as Sony Pictures Entertainment and Sony Music Entertainment.
How to buy Sony stock: Step-by-step
Sony has been a public company since 1958, and today, it is listed on both the Tokyo and The New York Stock Exchange, trading under the aptly chosen ticker SONY on the former. To buy Sony stock and capitalize on its steady presence in the gaming and entertainment industries, you can follow these steps:
Step 1: Choose the right broker
To invest in Sony, you first must choose a reliable online broker that will give you access to the stock market. Since there are many online brokerages out there, you have to do some research and compare various platforms based on factors such as:
- Fees;
- User-friendliness;
- Available markets;
- Research tools.
Our go-to broker is eToro. It is a trading and multi-asset brokerage platform that gives users a chance to trade a variety of financial instruments, including stocks. It has a user-friendly interface, social trading features, and a number of other useful features, such as:
- Commission-free stock trading;
- 2,000+ stocks from 17 exchanges;
- Fractional shares;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.
-
Copy top-performing traders in real time, automatically.
-
Regulated by financial authorities including FCA and FINRA.
Step 2: Open and fund a brokerage account
Next, you can open an account at your selected broker. The process generally involves providing your personal and banking information, linking the account to your payment method of choice, and depositing some funds to it that you can later use to buy stocks.
To fund your account, you can usually:
- Transfer money to it from your bank account;
- Use a wire;
- Use third-party payment systems like PayPal;
- Transfer money from another account;
- Etc.
Note
Step 3: Placing an order
Finally, you buy Sony stock by placing an order. To do that, simply:
- Go to your broker’s page and log in to your broker account;
- Look up the stock’s ticker symbol (SONY) or just type in the company name (Sony Group Corporation);
- Specify the number of shares you would like to buy;
- Review your order to make sure all information is correct;
- Submit your order for execution.
Usually, you will have different order options, the two most common ones being:
- A market order that lets you buy the stock immediately if it is available;
- A limit order that first lets you specify your stock target price before the stock is added to your portfolio.
If you are new, it is recommended that you stick to market orders, as they are the simpler option. The downside, though, is that the price might not be according to your liking. Still, even though the limit order option allows you to set a target price range before actually executing the trade, there is no guarantee that the stock will ever hit that range.
Sony stock price today
Is Sony stock a buy?
Video games have been Sony’s golden goose for a while now, with its most substantial revenue portion coming from gaming titles developed or published by Sony Interactive Entertainment. In fact, Sony made almost $26 billion from gaming in 2022. Fortunately, Sony is most likely to continue on this path, as abandoning or underfunding its most profitable assets would be an unwise move.
Indeed, the demand for the PS5 remains strong, and after years of chip shortages, Sony has managed to restock the shelves, with sales reaching almost 42 million units by Q3 2023. In addition, the company is set to acquire Audeze, a well-known gaming headphone producer, which might drive audio innovation and strengthen Sony’s position in the gaming electronics market.
When we venture outside the gaming sphere, the situation is not so obviously positive. Sony Pictures, for example, saw a sizable drop in operating profit in 2022. Reports, however, might be different at the end of this year, in the light of the success Sony’s The Last of Us and Spiderman releases saw recently.
Still, Sony faces competition across virtually all of its diverse markets since it operates in a highly dynamic and competitive industry. Microsoft, for example, is a significant competitor in the gaming space with its Xbox line of consoles and Game Pass. Moreover, the weakening of the Japanese Yen might be yet another factor that could affect investor confidence, depending on the company’s debt policies.
FAQs about investing in Sony
Does Sony pay dividends?
Yes, Sony does pay dividends.
Can you invest in Sony outside Japan?
Yes, you can invest in Sony outside Japan. In the United States, Sony shares are listed on the New York Stock Exchange as American Depositary Receipts (ADRs) under the ticker symbol SONY.
What are the best gaming stocks to buy in 2023?
The best gaming stocks to buy in 2023, in addition to Sony, include Electronic Arts (EA), Activision Blizzard (ATVI), Microsoft (MSFT), and Nintendo (NTDOY).
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.
-
Copy top-performing traders in real time, automatically.
-
Regulated by financial authorities including FCA and FINRA.