Businesses operating in the blockchain industry must overcome a host of regulatory obstacles, reputational challenges, and security considerations to launch and sustain a successful project. Of the various possible blockchain projects, individual cryptocurrencies may have the hardest job of all, facing the most severe regulatory restrictions and overcoming a difficult history.
Yet, with a total of $2.4 trillion currently locked into the crypto market cap and over 10,000 unique cryptocurrency projects successfully on the market, it certainly isn’t an impossible challenge to overcome.
Crypto projects that are able to launch establish themselves with a devoted community, and sustain their own growth need to bank on a high level of engagement constantly. In this article, we’ll discover the leading tactics for building a crypto marketing strategy to capture high levels of engagement, demonstrating the best strategies for 2024 use.
Let’s dive right in.
What Considerations Do Crypto Campaigns Need to Take into Account?
The first step of launching any successful crypto marketing strategy is for a company to take stock of its current audience, position in the market, and reputation. Cryptocurrency marketing campaigns are not like other industries, meaning there are several considerations companies must first discuss.
Crypto businesses should endeavor to understand the following areas before launching their first campaign:
- Trust Levels – The average level of trust that the average consumer has for cryptocurrency is staggeringly low. You cannot launch a successful crypto marketing campaign without first establishing why you are trustworthy and doing some community building to raise social proof around your brand.
- Regulatory Scope – The regulatory landscape of cryptocurrency is continually shifting. Depending on your country of operation and the countries you want to target with ads or marketing materials, you’ll need to understand what you can and cannot do in a crypto campaign.
- Competition – Crypto projects cannot launch on the fact that they are a new cryptocurrency alone. The market is currently flooded with projects, making a coin that simply exists as a currency a non-starter. Companies must instead ensure they create functionality in their cryptocurrency, tying it to real-world use.
Across these fundamental areas, a cryptocurrency business will be able to determine whether or not it is able to launch a successful campaign. While some campaigns can make progress without understanding these three areas, they are typically the foundational pillars for success in blockchain.
Best Crypto Marketing Strategies for High Engagement
The crypto industry is starkly different from many others, meaning that the typical high-engagement strategies that work in another sector may not apply here. Blockchain marketing teams will instead focus on strategies that are more directly applicable to their environment and industry.
Here are several of the leading crypto marketing strategies for high engagement.
Educational Content Marketing
Creating and distributing educational content is the fundamental crypto marketing strategy that every crypto brand should be engaging with. Blockchain companies start from a relative position of distrust. Quite simply, no one will want to buy your coin or engage with your company if you’re not actively helping the community and offering things for free.
Creating educational content about cryptocurrencies, how they work, the value they create, and other intricacies of the blockchain world can create a steady stream of readers on your company blog. You can also post these articles to other sites, garnering backlinks for your site while also exposing a larger audience to your brand.
Educational content marketing is a weekly pursuit that can convert into one of your most high-engagement crypto marketing strategies. When your company begins to rise through the SERP rankings, you’ll start to bring in natural traffic to your site. From there, your efforts will return with brand visibility, authority, and a consistent flow of new customers.
Working with Blockchain Influencers
Trust is the central obstacle that businesses in the blockchain industry have to first overcome. One way of rapidly getting a sense of brand visibility and boosting the general level of trust in your business is to work with well-established blockchain influencers.
By partnering with larger companies or working directly with influencers in the space, you can gain access to an already established audience. The company or influencer will vouch for your company, making their audience trust in your brand right off the bat. While the extent of how far you can get with this initial level of trust varies, working with influencers can be a great way to hit the ground running.
Just be sure to run this marketing strategy alongside others for maximum effect.
Community Building Efforts
While a flashy marketing campaign may help garner clicks for your business, it won’t create a stable base of customers. Creating a trusting audience in the blockchain market is notoriously difficult, but far from impossible.
Many crypto companies attempt to create a community around the project by hiring community managers. These are people who will engage with the public through social media websites like X (formerly Twitter), Meta, Reddit, and more. The cryptocurrency community is highly active on many of these sites, making a constant presence on them a good way to get your project noticed by more people.
As you build up a name for yourself in these spaces, your business will start to cultivate a loyal community behind it. You can further these efforts with direct community events, giveaways, airdrops, and other events to foster a sense of hype around your cryptocurrency project.
Final Thoughts
Effective cryptocurrency marketing strategies won’t convert your blockchain brand into an overnight success, but they will help you lay strong foundations for a stable and prolonged career in the space. The blockchain industry is fiercely competitive, but not insurmountable.
By employing the crypto marketing strategies we’ve outlined in this article, a business will be able to launch consistently high-engagement marketing campaigns. Over time, consistency in each of these strategies could convert your coin into the next big thing.
