Meta Platforms (NASDAQ: META) unleashed social media on the world — but one of the biggest success stories in tech had a rough start to the decade. Failure to adapt to new trends and large investments into the unprofitable Metaverse brought the price of a Meta share down to as low as just $90 in late 2022.
As it turns out, news of Meta’s demise was both greatly exaggerated and premature, as it mounted an impressive recovery. Since the beginning of 2025, the price of Meta stock has increased by 4.52%.
At press time, Meta shares were changing hands at $612 — some 2.85% off of its all-time high price of $630.
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Despite numerous instances of insider selling, most notably from CEO Mark Zuckerberg, Wall Street is quite bullish. Meta stock has the second highest amount of ‘Buy’ recommendations, behind only Amazon (NASDAQ: AMZN).
The social media pioneer has implemented an ambitious cost-cutting plan first devised in 2023 — and although capital expenditures are expected to rise in 2025, Meta’s strategic investments in AI already seem to be paying off. On October 30, the company released its Q3 2024 earnings call, which saw both earnings per share (EPS) and revenues come in above analyst estimates.
These factors, on their own, would be enough for a strong bullish case — but the United States Supreme Court’s decision to ban competing social media platform TikTok could prove to be a strong tailwind for Meta going forward. One of Wall Street’s most esteemed tech analysts outlined a case as to how Meta could secure more than half of TikTok’s US revenue.
Deepwater’s Gene Munster predicts 5% revenue uptick for Meta
TikTok could be banned on January 19. Although the Supreme Court has yet to issue a ruling regarding the company’s January 10 brief, the social media platform is preparing to shut down U.S. operations on Sunday.
Gene Munster, managing partner at Deepwater Asset Management, sees this as a huge win for Meta, as outlined in a January 15 post on X.
With approximately 170 million users spending an average of 70 minutes a day on the app, TikTok’s departure will create a sizable vacuum — one that Meta is well positioned to fill. For context, the platform’s nearest competitor, Instagram, has 180 million users — but the average time spent on that platform in a day is much lower, at 40 minutes.
At a relatively conservative estimate which sees Meta picking up just half of TikTok’s U.S. revenue, Munster sees this as a win that would net it a 5% increase in overall revenue, starting mid-year.
While revenue increases don’t necessarily translate into a proportional increase in stock price, Meta already has a scaled platform, so absorbing those users would come with only marginal costs — while engagement and advertising revenue would benefit greatly.
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