High Roller Technologies (NYSE: ROLR), a premium online casino brand operator, has announced a new strategic partnership with Power Protocol (POWER) to develop advanced Web3 user-engagement models.
The two partners will explore fresh ways in which incentive-oriented user experiences can be responsibly scaled to drive more meaningful player engagement and create new revenue opportunities in a safe, regulated digital entertainment market.
At its core, the partnership combines High Roller’s growing presence in gaming with Power Protocol’s high-intent incentive infrastructure. As such, it explores mission-based rewards, behavioral incentives, and jointly created user activities, all packaged within user-friendly products.
“This collaboration allows us to evaluate new engagement frameworks that align with how digital consumers interact today. We’re focused on responsibly testing incentive-driven models that could enhance user engagement and open the door to incremental revenue opportunities within regulated markets,” Seth Young, Chief Executive Officer at High Roller, told Finbold.
Overall, the goal is to boost user retention and engagement and come up with new kinds of value exchange that go beyond traditional advertising and promotional mechanics. As High Roller boasts a portfolio of more than 6,000 games from over 90 leading providers, including slots, table games, and live dealer experiences, new products have a potentially wide range of use cases.
Toward more regulatory-friendly online casino user engagement
As part of the collaboration, the companies will assess how Power Protocol’s aforementioned incentive layer can prop up responsible engagement across High Roller’s casino brands, such as High Roller and Fruta.
Some key areas of interest include geofenced activations, co-created reward activities, and ecosystem integrations that incentivize users while remaining compliant with regulatory, licensing, and online gaming standards.
“We continuously evaluate emerging technologies that may enhance responsible consumer engagement and improve the player experience within our markets of focus. This collaboration allows us to explore a high-upside, innovative engagement framework within the Web3 ecosystem, and we are excited about the potential of this partnership relationship to expand into new markets and deliver additional revenue streams,” Young added.
Power Protocol’s platform is crucial to making the approach viable, being built on behavioral and viral mechanics that let apps introduce users to new incentives by encouraging active participation rather than passive impressions, an approach already visible, for example, in the mobile game Fableborne.
“Power Protocol was designed to help applications reward meaningful user behaviour, not passive impressions. Working with High Roller gives us the opportunity to explore co-created experiences and expand access to new, high-intent audiences across established markets,” Kam Punia, Leading Contributor at Power Protocol Limited, commented.
Ultimately, the collaboration reflects both companies’ commitment to promoting more responsible innovation, long-term growth, and more interactive digital engagement. Accordingly, the two partners will emphasize technical feasibility, compliance, and original products to develop and safely deploy Web3 engagement models within strictly regulated environments.
