Is AMZN stock in danger as Trump-Amazon tariff intensifies?

E-commerce and tech giant Amazon was considering adding a feature that would show buyers exactly how much the price they are paying is being increased by the White House’s tariff policies.

The Trump administration was quick to respond — with press secretary Karoline Leavitt calling the development a “hostile and political act”, before asking why the company didn’t do the same when the Biden administration “hiked inflation to the highest level in 40 years,” per an April 29 report from Punchbowl News that cited an anonymous source.

In turn, Amazon stock (NASDAQ: AMZN) closed the day 1.30% higher, and was trading at a price of $187.46 at press time on April 30.

Despite initial concerns, investors were soon afforded some relief. Company spokesperson Tim Doyle confirmed that the business had considered the idea of listing import charges, but not on its main platform, only on Amazon Haul. Moreover, President Trump and Amazon founder Jeff Bezos had a phone call to discuss the matter — which Trump now considers resolved.

Amazon tariff troubles could still play a role in price action going forward

Although the e-commerce giant has managed not to get tangled up in political issues, at least thus far, as a retailer, it still stands to face significant disruptions on account of recent tariff policies.

With that being said, analysts are generally bullish ahead of the company’s Q1 2025 earnings call, scheduled for Thursday, May 1. After the last quarterly report, Amazon stock dipped 4% after a double beat coupled with weak guidance, but reclaimed the losses quickly. 

In recent weeks, Wall Street analysts have generally revised their price targets for AMZN shares downward, but the prevailing consensus is that the stock is still a buy. 

At present, Amazon shares have an average 12-month price forecast of $245.77, which implies a hefty 31.1% upside compared to current prices.

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