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Is Take-Two’s stock a buy before the GTA 6 trailer drops?

Is Take-Two's stock a buy before the GTA 6 trailer drops?

Historically, any news related to the Grand Theft Auto (GTA) video game series has had a significant impact on the shares of Take-Two Interactive (NASDAQ: TTWO). This is hardly surprising, considering that GTA has been one of the biggest franchises in gaming for more than two decades.

In September 2022, the publisher’s stock plunged due to a leak pertaining to the highly-anticipated sixth installment in the series. More recently, news on GTA VI caused TTWO to start a surge that would last throughout November.

This month, it is likely that GTA VI news will again move the stock market as Take-Two Interactive, along with Rockstar Games – the series’ developers – is scheduled to release the first trailer for the upcoming game on Tuesday, December 5.

Is it the right time to buy TTWO?

Considering the significant impact GTA VI news has historically had on the market, it is likely that Tuesday’s trailer will quickly and decisively move the price of TTWO. Given the series’ well-earned reputation for quality and the hype surrounding it, it wouldn’t be surprising if the publisher’s shares surged later in the week.

Such expectations are also corroborated by the performance of the previous game in the series – GTA V – which remains a darling of both the critics and the audience and is, to this day, the industry’s second most financially successful release only trailing behind Minecraft.

Still, there is reason for caution, as certain relatively new practices implemented by major players in the industry have been poorly received. This is, perhaps, best exemplified by the flopping of the latest Total War game developed by Creative Assembly and published by Sega (TYO: 6460) – though there is no credible indication TTWO is headed in the same direction.

TTWO price analysis

Regardless of how the actual launch of GTA VI goes, its expected release is apparently already having an impact on TTWO. In the extended hours trading, the shares of the video game publisher are steadily rising and are up just over 1% at the time of publication.

Take-Two Interactive has also logged strong performance throughout November and is up 17.47% in the last 30 days. While the rise has been steady, the company’s stock has evidently experienced the bulk of the surge just after the latest round of news on GTA VI was published.

TTWO 1-month price chart. Source: Finbold

Looking at TTWO’s most recent price movements, the company has been relatively stagnant. It is up by 1.12% in the last 5 days and has lost 0.23% of its value throughout Friday trading.

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