A senior Coca-Cola (NYSE: KO) executive has executed a notable insider trade at a time when the stock has faced volatility in line with broader market sentiment.
Filings indicate that on November 14, 2025, Manuel Arroyo, Executive Vice President of Coca-Cola Co.’s Asia Pacific group, sold 139,689 shares of the beverage giant at a weighted-average price of approximately $70.80 per share.
Following the transaction, Arroyo’s direct ownership in Coca-Cola dropped to 58,067 shares.
The sale is part of a year-long pattern where Arroyo has sold 139,689 shares over the past 12 months and has not reported a single purchase during that period.
This insider move is notable because Coca-Cola remains one of the signature holdings of Warren Buffett’s investment vehicle, Berkshire Hathaway (NYSE: BRK.A). Berkshire currently holds roughly 400 million shares of Coca-Cola, representing around 9% of the company’s outstanding common stock.
The timing and size of Arroyo’s sale raise questions given Buffett’s long-term commitment to Coca-Cola as a core holding. Notably, significant insider sales, without corresponding buying, can signal near-term concerns or strategic shifts.
That said, such transactions often reflect personal reasons such as diversification, tax planning, or the vesting of restricted stock units, as appears to be the case here.
Overall, Coca-Cola’s strong brand, global reach, and steady dividend remain attractive, but senior-level selling without insider buying introduces an additional risk factor.
Wall Street bullish on KO stock price
Meanwhile, on Wall Street, analysts remain bullish on KO’s stock trajectory. To this end, data from 15 analysts on TipRanks shows a consensus ‘Strong Buy’ rating, reflecting broad confidence in the beverage giant’s stability and growth prospects.
Of the group, 14 analysts recommend buying the stock, while one suggests holding and none advise selling.
Analysts project an average 12-month price target of $79.08, representing an 11.88% upside from the stock’s last closing price of $70.68.
Notably, price expectations range from a high of $85 to a low of $71, indicating that even the most cautious forecast sees limited downside.
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