Official Trump (TRUMP) rallied 4.46% in the past 24 hours to $9.10, while trading volume surged 346% to $1.38 billion. The move outpaced the broader crypto market’s 0.4% gain, with traders tying the spike to the launch of a Trump-linked DeFi project.
Outside of the charts, momentum for TRUMP has been fueled by today’s debut of World Liberty Financial (WLFI), a new DeFi venture backed by members of the Trump family. WLFI’s governance token is set to begin trading for the public on September 1, with early investors capped at selling just 20% of their holdings.
The family connection has spilled over into hype around the TRUMP meme coin, which traders see as part of a broader “Trump crypto” narrative.
Why is TRUMP token rallying
The logic is straightforward: if WLFI gains traction, attention on Trump-branded or Trump-linked assets intensifies. That speculative spillover has been enough to spark renewed inflows into TRUMP, sending daily volumes to levels not seen since early 2025.
Technicals have reinforced the move. TRUMP’s price now sits above both its 7-day SMA ($8.42) and its 30-day EMA ($8.88), while momentum indicators hint at further upside. The RSI remains neutral (46–50), leaving room for buyers, and the MACD histogram is flashing signs of a bullish reversal.
Key Fibonacci levels point to $9.69 as the next upside test, while the 200-day SMA ($10.87) looms as major resistance. On the downside, a break below $8.07 could reintroduce bearish momentum.
At press time, TRUMP’s market capitalization stands at $1.82 billion, with an unlocked market cap of $3.31 billion. The combination of fresh political ties, new DeFi hype, and surging trading volumes has put the memecoin firmly back on traders’ watchlists.
A close above $9.50 could open the path to $10.19, as Trump-linked crypto continues to capture market attention.
