Playnance has expanded its global partner initiative, Be The Boss, through PlayW3, the Web3 social gaming platform it builds and operates, introducing a model that allows individuals to launch their own fully branded and operational digital gaming platform for a $1 entry fee.
According to the announcement shared with Finbold on February 12, participants receive a live platform under a unique subdomain within minutes, without technical setup or onboarding requirements.
The platforms operate on PlayW3’s infrastructure and follow a 50/50 revenue-sharing model, with automated daily on-chain payouts sent directly to partners’ wallets.
Platform ownership model powered by PlayW3
Unlike traditional affiliate or referral programs, Playnance says the initiative provides partners, referred to as “Bosses”, with full operational platforms rather than traffic-based commissions. Each platform runs on Playnance’s proprietary blockchain infrastructure and goes live immediately after activation, allowing partners to focus on community growth and distribution.
The platforms include access to more than 10,000 on-chain social games, alongside social prediction markets, sports-based social events, crash-style games, interactive financial market experiences, tournaments, jackpots, and built-in bonus and retention mechanics. Player support, on-chain settlement, and payouts are handled directly by Playnance via PlayW3.
Playnance stated that more than 1,500 partners have joined the program globally, with over $1.9 million paid out to participants to date. The company also noted that a $250 million partner pool has been allocated to support long-term earnings as the network expands.
Pini Peter, CEO of Playnance, said:
“We believe access to digital opportunity should not be limited by capital or technical barriers. Be The Boss was built to make platform ownership accessible and practical, allowing creators and communities to operate real digital businesses from day one. What’s important is that this model is already live, operating at scale, and driven by engagement rather than hype.”
The ecosystem is powered by G Coin, the utility token used for platform activity, rewards, and daily on-chain earnings distribution. As additional platforms launch and onboard new users, activity within PlayW3 increases, contributing to token usage across gameplay, participation mechanics, and rewards.
Featured image via Shuttertsock.
