You might have caught a glimpse of the newest online craze over the weekend — but will Saratoga Spring Water stock be able to successfully capitalize on the newfound attention?
The viral trend itself was quite simple. On March 20, fitness influencer Ashton Hall shared clips of his morning routine on TikTok, and Saratoga Spring Water features heavily in those clips. They were reposted by other accounts, and the videos themselves racked up nearly 719 million views by the time of writing.
While it isn’t easy to quantify the impact of the viral trend, we do have a couple of pointers. Google searches for the term Saratoga Water skyrocketed over the weekend.
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In addition, the exposure could have generated up to $1.8 million worth of earned media value (EMV), without factoring in reposts, screen grabs, parodies, and other content inspired by the trend, per X user DapperDomo.
So, since we’re already talking about something a little more tangible, what about Saratoga Spring Water stock? Well, Saratoga is a brand — for the actual company, you’ll have to look to Primo Brands (NYSE: PRMB).
Capitalizing on the Saratoga Spring Water stock trend wasn’t easy — and isn’t a replicable strategy
First, let’s backtrack and analyze recent price action. On the day that the clip was posted, March 20, PRMB stock opened at $31.79. By market close on Friday, March 21, Primo Brands stock was changing hands at a price of $32.29. That’s only a 1.57% surge — nothing to write home about.
However, PRMB shares soared by as much as 16% in the pre-market trading session on Monday. Once regular trading began, prices returned to $32.67, and Saratoga Spring Water stock ultimately closed at $32.09. On a year-to-date (YTD) basis, the stock is still up 4.29%, which is a solid showing considering the performance of benchmark indices.
If an investor purchased a Primo Brands share as soon as markets opened on March 20 and sold it at the high of the March 24 regular trading session, the trade would have only netted a 2.77% return.
Once all is said and done, as humorous and interesting as the development has been, it’s a useful reminder that chasing hype tends to not pay off.
In addition, opportunities like these, beyond being hard to leverage, are few and far between. To boot, these are nothing like the returns that true-blue meme stocks used to provide.
The only people who managed to capitalize on the trend were the early birds — those pre-market session traders. Maybe there’s something to Hall’s 3:50 A.M. morning routine after all.
What do Primo Brands’ long-term prospects look like?
With that being said, this tidal wave of exposure is certainly a bullish development for PRMB. Although the company’s last quarterly report saw a pretty significant miss in terms of earnings per share (EPS), Wall Street is unanimously bullish on the beverage business.
To be more precise, at present, 7 analysts issue ratings for Saratoga Spring Water stock — and all of them rate it a ‘Buy’. The average 12-month price forecast for Primo Brands shares currently sits at $40.67 — a figure that represents a 26.74% upside compared to current prices.
In addition, the stock is trading at an attractive forward price-to-earnings (PE) of 21.8x, with average projections for annual EPS growth currently pegged at 37.3%.
Lastly, with a lot of media attention now coming its way, and having outperformed the wider market in 2025 thus far, we’re pretty sure that Primo Brands stock is soon going to receive more attention — from retail and institutional investors alike.
Featured image via Shutterstock
