Cardlytics Inc. (NASDAQ: CDLX) is an American company that offers transaction-driven marketing solutions through software that analyzes and reports customers based on their purchasing history.
In developing marketing solutions the company leverages its purchase intelligence platform. The company was founded by Scott D. Grimes, Lynne M. Laube, and Hans Theisen on June 26, 2008, with headquarters in Atlanta, Georgia, in the United States.
Cardlytics trades on the Nasdaq exchange under the ticker CDLX having gone public in February 2018.
Cardlytics operates under two segments, Cardlytics Direct, and Other Platform Solutions. The Cardlytics Direct segment is the company’s proprietary native bank advertising platform. The Other Platform Solutions segment entails solutions that enable marketers and marketing service providers to build on the power of purchase intelligence outside the banking channel. Cardlytics also allows consumers to earn cash back on their purchases.
Some of Cardlytics main competitors
- Loyyal;
- OptioPay;
- Switchfly;
- Meniga.
Cardlytics key milestones
In February 2018, Cardlytics became the first fintech platform to go public in a $70 million IPO on the Nasdaq exchange.
In July 2020, the company expanded its advertising platform after launching its Wells Fargo deals. The partnership with Wells Fargo offered an advertising platform in the banks’ digital channels. Also, in 2020, Cardlytics acquired Bridg, a customer data platform that empowers marketers to understand better and reach customers using SKU-level insights.
In May 2021, Cardlytics partnered with fintech platform Curve to offer their customers the full benefits of Cardlytics’ rewards model.
FAQs about CDLX stock
Does Cardlytics (CDLX) stock pay dividends?
No, Cardlytics does not pay dividends.
Has Cardlytics stock (CDLX) ever split?
Since going public, cardlytics has had 0 splits.
Where is Cardlytics located globally?
Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam.
How many companies has Cardlytics acquired?
Since its establishment, Cardlytics has been involved in two high-profile acquisitions of Bridg and Dosh.
