Skip to content

Study: 33% of Americans own crypto, 46% plan to buy in the next year

Study: 33% of Americans own crypto, 46% plan to buy in the next year

A new survey indicates that there is increasing adoption of digital assets among Americans.

The study by Piplsay, backed by MarketCube, found that 33% of Americans own at least one type of cryptocurrency, with almost half of all millennials polled owning some type of cryptocurrency compared to over a third of Gen Xers and 13% of Gen Zers.

Furthermore, almost half of the respondents are keen on purchasing services or products using cryptocurrency, with millennials leading the pack in terms of adoption once more.

Moreover, 46% of Americans plan to buy crypto in the next year. However, 21% are looking to sell, while the rest prefer to stick with their current positions.

Piplsay, MarketCube survey data.

Perception of cryptocurrencies remains firmly risky

The vast majority of respondents perceive cryptocurrency as a somewhat risky asset, citing factors such as lack of system knowledge, lack of regulations, volatility, and fear of fraudulent activities.

Notably, more than 2 out of 3 Americans polled say they are somewhat or very familiar with cryptocurrency. Of those familiar, over 40%  believe that the primary goal of crypto is to replace currencies, while more than 30% think that cryptocurrency is a store of value. 

Additionally, the research found that 88% of the respondents who invest in cryptocurrency are those with a college or a master’s degree. 

The Piplsay survey was conducted nationwide in the US in May 2021. They received 5,061 online responses from individuals aged 18 years and older.


Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in 70+ cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Read Next:

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts