Amazon (NASDAQ: AMZN) may be setting up for a short-term rally based on historical performance trends influenced by the company’s fundamentals.
While the e-commerce giant has seen recent volatility, it still holds above the key $200 level. On Friday, AMZN closed at $212, down 0.5% for the day and 3.6% year-to-date.
Looking ahead, a 15-year seasonality analysis shows Amazon is entering one of its most bullish stretches of the year, spanning weeks 25 through 28, according to an outlook by charting platform TrendSpider on June 15.
This four-week period has historically delivered consistent gains, with week 28 standing out. Notably, Amazon posted a win rate of 87% this week, with an average return of 3.9%, one of the highest.
Only a handful of weeks show win rates above 80%, and week 28 tops the list. Strong consistency and solid returns suggest a potential seasonal boost for AMZN investors.
Prime Day impact on AMZN stock price
This timing aligns with Amazon’s Prime Day, typically held in mid-July around week 28. The event often triggers a spike in sales and investor enthusiasm, and stock performance has historically mirrored that uptick.
Even beyond week 28, the surrounding period maintains a 60 to 70% win rate, pointing to broader seasonal strength rather than a one-off anomaly.
Meanwhile, investors are watching Amazon’s AWS re:Inforce conference in Philadelphia this week.
Just like Prime Day, this event has historically supported bullish sentiment, especially as AWS remains a key growth engine for the company.
The three-day forum will focus on cloud security, with AWS Chief Information Security Officer Chris Betz delivering the keynote. Enhanced security features could help Amazon win over larger enterprises that are still hesitant about cloud migration.
Featured image via Shutterstock
