Though the sheer chaos and financial bloodbaths triggered by the actions of the second Trump administration since entering the White House have taken the bulk of the headlines, several previously obscure companies and entities emerged as potential winners and future mainstays.
The latest of these has been the French satellite and telecommunications operator Eutelsat (ETR: ETL), whose stock entered a surprise rally in early March.
Thanks to the upsurge, ETL.PA shares are 35.74% up already in the morning of March 5 and an even more impressive 260.99% in the green in the last 5 days.
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Furthermore, the latest climb to Eutelsat’s press time price of €4.84 (~$5.18) ensured it had entered its previous slow 2025 downtrend and is aiming for new 12-month highs.
Why Eutelsat stock is soaring
Eutelsat’s sudden entry into prominence can be traced back to the fact that the company is allegedly in talks with various stakeholders to increase its coverage of Ukraine substantially, per a March 4 Financial Times report.
The company – a competitor to Elon Musk’s Starlink – appears to be working to fill the vacuum left by a likely long-term U.S. reduction in support for Ukraine.
Indeed, the Armed Forces of Ukraine have been using the American satellite internet company extensively to maintain frontline communications and coordination, and some have feared collapse should they be bereft of the critical tool.
While one could easily see the current ETL.PA upswing as a short-lived fad driven by a high-profile news report and, thus, doubt the value of investing in the satellite stock, a greater bull case may exist, especially given the rising European demand for its OneWeb satellites.
US-European tensions put Starlink’s sales momentum at risk in Europe and OneWeb is the only other low-earth orbit option,” Stephane Beyazian, analyst at Oddo BHF, said.
Elsewhere, ING analyst Jan Frederik Slijkerman noted:
We expect customers procuring satellite connectivity solutions to manage the risks related to individual suppliers, which is why they may look for additional capacity providers.
Could ETL.PA stock soar long-term?
Specifically, if Eutelsat truly expands in Ukraine, it will likely receive substantial banking from private and public institutions, as well as from the public more broadly. Such tailwinds could enable the firm to expand its offering, coverage, and general user base.
Additionally, the sharp drop in Elon Musk’s popularity both in Europe and worldwide due to his involvement with President Donald Trump – Tesla vehicles have become a magnet for incidents such as the recent mass burning at a dealership in France – could see people flock to a Starlink competitor as soon as they are able.
Starlink itself might be running into trouble, even disconnected from the billionaire owner’s rapidly deteriorating reputation. Reports from 2024 indicated that the company’s newest satellites were leaking alarming amounts of radiation, while 2025 articles indicate the orbital vessels have increasingly been falling out of the sky.
Finally and despite the apparent tailwinds, it is worth remembering that the market has been moving exceptionally fast – and has been very unpredictable – since 2025 started and though Eutelsat stock is a promising play, it isn’t guaranteed to prove a successful investment.
Featured image via Shutterstock
