Amazon (NASDAQ: AMZN) is emerging as one of the most popular stock picks among retail investors thanks to its cloud computing efforts.

Accordingly, one market expert thinks Amazon stock ‘remains a generational buy’ and argues a $300 price is closer than we think.

Namely, on December 30, the analyst known as Mike Investing weighed in on the e-commerce leader, noting its valuation is at a decade low as we head into 2026.

Further, he added that earnings per share (EPS) showing a 36% increase year-over-year (YOY), together with a revenue increase of 13% and profit margins being up 38% over the same period, suggest ‘AMZN is an obvious buy.’

As such, the analyst added, Amazon stock is currently the market’s chance to make up for missing out on Tesla’s (NASDAQ: TSLA) $210 price tag back in the day, which he expects will nearly triple by February 2026.

“AMZN remains a generational buy at the current decade low valuation as we head into 2026… If you missed $TSLA at $210, then this is your second chance. $300+ incoming soon…”

When will Amazon hit $300?

Looking ahead, Mike Investing projects a new Amazon all-time high in the $250–$260 range by April 2026. The $330–$350 range, on the other hand, is the 2026 target value, although his chart implies $300 will be cleared in Q1 2027.

At the time of writing, December 31, 2025, Amazon shares were trading at $232.45, meaning that Mike’s forecast implies a nearly 13% upside by the end of Q1 2026. For the overall 2026 cycle, the upside potential sits at nearly 35%. 

In comparison to Wall Street, the figures are slightly more bullish. That is, as one of the stocks with the most ‘Buy’ analyst recommendations for 2026, Amazon currently enjoys a price target of $296.12, which translates to an upside potential of 27.35% from the current price levels based on a total of 45 analyst takes compiled on TipRanks over the past three months.

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