As part of its ambition to engage with customers in a manner that is both faster and more flexible, Emirates, the national airline of the United Arab Emirates, intends to use cutting-edge digital technologies such as blockchain, metaverse, and cryptocurrency.
The Chief Operating Officer of Emirates, Adel Ahmed Al-Redha, has said that the airline intends to employ Bitcoin as a payment service while simultaneously introducing non-fungible tokens, also known as NFT collectibles on the company’s websites for trading purposes, making these remarks while attending the Arabian Travel Market reports Arab News on May 11.
Al-Redha also stated to a media gathering that the airline headquartered in Dubai will hire new staff for the metaverse and NFTs, in an effort to develop applications to monitor customer needs.
“NFTs and metaverse are two different applications and approaches,” he discussed and said that the airline would look at using the blockchain to trace records of planes as well.
Metaverse can transform company processes
Regarding the metaverse the CEO opined:
“With the metaverse, you will be able to transform your whole processes — whether it is in operation, training, sales on the website, or complete experience — into a metaverse type application, but more importantly making it interactive,” he said.
Al-Redha, when asked about the state of the airline industry, said that it has made a healthy recovery, which can be seen in the rising number of passengers.
Nevertheless, he said that the accessibility of the resources throughout the network is the most significant obstacle, but he added that they “are in a better position than other countries because of the accessibility.”