Wall Street analysts remain constructive on Amazon (NASDAQ: AMZN), with Bank of America Securities maintaining a bullish stance on the stock following recent developments in the company’s artificial intelligence (AI) strategy.
In this case, Justin Post of BofA reiterated a ‘Buy’ rating on Amazon shares and kept the firm’s price target unchanged at $303. Indeed, this target represents an increase of 27% from the press time price of $238
The analyst’s view is underpinned by Amazon’s expansion of its Alexa ecosystem, highlighted by the launch of Alexa.com, a web-based version of its AI assistant made available to early access users.
The move extends Alexa beyond dedicated devices and mobile apps, allowing broader access through the web and strengthening its competitive position in the AI assistant landscape.
According to the analysis, Alexa.com is positioned as a strategic differentiator by emphasizing smart home management, family-oriented use cases, and deeper integration with Amazon’s retail and services ecosystem.
These capabilities are seen as areas where Amazon can leverage its existing customer relationships and data advantages.
At the same time, BofA’s assessment suggests that the expanded reach of Alexa, combined with its focus on household and family functionality, could enhance user engagement and reinforce Amazon’s long-term monetization opportunities.
As a result, the firm sees the Alexa.com rollout as supportive of Amazon’s broader AI ambitions and a positive factor for the stock’s outlook.
Wall Street bullish on AMZN stock
Meanwhile, the general Wall Street sentiment toward Amazon remains overwhelmingly positive, with analysts projecting meaningful upside for the stock over the next 12 months. According to consensus data from TipRanks, Amazon currently carries a ‘Strong Buy’ rating, backed by 47 analyst reviews.
Of those ratings, 46 analysts recommend buying the stock, while just one suggests holding, and none advise selling.
On valuation, analysts have set an average 12-month price target of $295.72, implying upside of roughly 23.6%. Forecasts range from a low target of $250 to a high of $340.
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