On Friday, December 5, two major firms increased their price targets on Alphabet (NASDAQ: GOOGL), citing strength across core advertising, AI-driven efficiencies, and seasonal momentum.
Pivotal Research lifted its price target to $400 (from $350) and reiterated a Buy rating. The firm described Google’s search business as a “resilient cash cow” with strong pricing power. Pivotal also pointed to AI investments as a key driver, enabling Alphabet to reduce “massive costs” in search operations.
Meanwhile, Truist raised its price target on Google shares to $350 (from $320) and likewise reaffirmed a Buy rating. Truist cited expectations of a strong U.S. holiday season for e-commerce and digital advertising. The firm believes that AI-optimized ad channels, combined with consumer strength and momentum in e-commerce, will lift ad revenue. Improved prospects in Google’s “Other Bets” division also contributed to the target increase.
At market close Thursday, Google stock traded at $317.62, down $2.01 (-0.63%) on the day.
With upward revisions from two independent analysts, the consensus view points to substantial upside, a potential 26% gain to Pivotal’s $400 target driven by a mix of ad-revenue strength, AI-aligned cost efficiencies, and macro tailwinds from the holiday season.
