While the latest iPhone showcase – including the showcase of the highly anticipated iPhone Duo – pushed Apple (NASDAQ: AAPL) stock 3.56% higher in the subsequent regular session, Wall Street analysts came out divided in their reactions.
Specifically, among the ten noteworthy expert notes issued on September 10, five featured a ‘Buy’ recommendation, four were ‘Neutral,’ and one even rated AAPL shares as a ‘Sell.’
To begin with, TD Cowen’s Krish Sankar was the most bullish with both a positive recommendation and a $400 12-month price target – the highest of the day and one predicting a 22.49% rally from the latest close at $326.57.
Meanwhile, Tim Long from Barclays came in at the other end of the spectrum, not only rating Apple stock as a ‘Sell,’ but also forecasting a 24.98% plunge to $245.
The division was also seen in Wall Street analysts’ remarks in the wake of the iPhone lineup showcase. JPMorgan was positive regarding the pricing and estimated it represents a good balance.
Bank of America was more mixed as it estimated that the lower-than-expected prices could help with sales, but are likely to be a negative in terms of margins. Rosenblatt was apparently entirely neutral, largely echoing BofA’s concerns over margins.
Lastly, Citi described the event as ‘in-line with expectations’ but was also seemingly impressed by it, as it assigned a ‘Buy’ rating to Apple stock and predicted AAPL shares would rise 11.77% to $365.
Analysts predict Apple stock price in 12 months’ time
Looking beyond the most recent ratings, the new iPhone and iPhone Duo showcase appears to have done little in terms of moving the needle. Specifically, Apple stock is, overall, considered a ‘Moderate Buy’ on the equity analysis platform TipRanks and boasts sixteen positive, twelve neutral, and four ‘Sell’ recommendations.
The average 12-month AAPL share price target, for its, also appears in line with the divided analyst attitudes, as it predicts a 2.85% rally to $335.87.
Apple stock price performance
Finally, Apple stock’s 2026 performance stands in stark contrast to the predictions. After a sharp decline and some sluggishness in the first quarter (Q1), AAPL equity started a recovery that eventually placed it at $326.57 and 20.50% in the green year-to-date (YTD).
Recent performance has also been positive, albeit with significant volatility, and the blue-chip technology giant is up 7.10% on the 30-day chart.
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